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Skanska Pool & Recreational Facilities. Shane Yoder Richard Swindasz Louis Simpson Josh Barnes Sean Smiley Kade Bender. Market Size. Initially Focus on Jacksonville, FL. Expand to…..1. Florida, 2. Southeast region, 3. Southwest region Two things our target markets have in common…
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Skanska Pool &Recreational Facilities Shane Yoder Richard Swindasz Louis Simpson Josh Barnes Sean Smiley Kade Bender
Market Size • Initially Focus on Jacksonville, FL. • Expand to…..1. Florida, 2. Southeast region, 3. Southwest region • Two things our target markets have in common… • Good weather year round • Growth in Residential Development
Legal Documents • Skanska Water and Recreational will have diverse needs. • Skanska will be a model & source for advisement. • All licenses will be attained and will not limit progress. • Initial capital will be based on Skanska USA. • We will be a publicly traded corporation.
Market Analysis • Customers • Market Size • Competition • Future
Customers • Government • Amusement Park Builders • Schools / Institutions • Residential Development Contractors
Their Advantages Relationship with builders Niches in respective markets Experience Lower price due to industry knowledge Their Weaknesses Inability to take on diverse and large projects Management Lack of Resources Lack of Expansion Competition
Future • Who really knows? • Somewhat of a SWAG? • Construction trends are not expected to take drastic slowdowns. • As long as Skanska Water & Recreational is focused on diversity like the mother company, there will always be Recreation related activities to work on throughout the specified areas.
CEO: Louis Simpson CFO: Kade Bender COO: Sean Smiley Water Facilities Division Chair: Shane Yoder Chief Estimator: Rich Swindasz Human Resource Chair: Josh Barnes Company Officers
Company Services • Hotels • Amusement Parks • Schools • Gyms • Other construction firms
Amusement Parks Hotel Pools Residential Pools Water Services Olympic Pools Water Projects
Tennis Complexes Roller Coasters Gyms Refurbishing Old Projects Recreational Services
Other Services • Support Buildings • Normal Construction • Remodeling of Large Projects
Market Strategy • Market Philosophy • Customer Service • Obey all regulations • Provide every convenience • Build a safe and exciting experience • Quality • Most important in building amusement parks • Schedule to allow for quality and timeliness
Market Strategy • Prospective Markets • Amusement Parks and Resort Areas • Start at tourist destinations • Then reach to developing/populated cities • Finally seek new markets in other countries • Local Government Projects • Seek small projects such as schools and public parks • Price Range • Projects will range from $100,000 to Millions
Financial Funding • Skanska – USA • Skanska Water & Recreational facilities will be a direct subsidiary of Skanska USA whose parent company is Skanska International • USA’s 2005 Revenue – nearly $30 billion
Start – Up Costs • Skanska Water & Recreational facilities has been assigned a first year budget of $52 million. • Cost to be covered are • Employees (Including Architects & Design Engineers) • All Insurance & Taxes • Bonding & Permitting • Material & Equipment • Corporate Offices