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Read complete case study by best Australian assignment help on Nestle headquartered in Vevey, Switzerland managing wide range of brands in different kinds of food products. <br>
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Nestle is a one the leading food and nutrition providers of the world. It is a Swiss company that was founded in 1866. The headquarter of company is located in Vevey, Switzerland. Nestle is managing wide range of brands in different kinds of food products such as baby food, cereals, chocolate, soft drinks, ice cream, etc. in the all over the world. Example of products : kit kat, alpo, nespray, nescafe and butterfinger. About Company
External analysis helps management for assessment of overall position of business entity in different market situation market. With the help of external analysis, the management of Nestle can identify various factors that could affect performance and operations of organization. It supports in development of strategy and firm can easily deal with challenges present in the environment External analysis provides an opportunity in order to gain competitive advantage in market Importance of external analysis of organization
Social factors Technological elements Economic factors Environmental elements Political elements Legal factor Ethical factor Steeple analysis
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The approach can be termed as segmentation, targeting, positioning and differentiation of particular product and services. There are various food products offered by Nestle such chocolate, ice cream etc. STEPD analysis of Nestle Kit Kat is mentioned below: Segmentation: Geographic Segmentation, Demographic Segmentation and Psychographic Segmentation. STPD analysis of Nestle
Targeting Positioning Differentiation Contd..
Threat of New Entrants Threat of Substitute Goods Bargaining Power of Suppliers Porter's five force analysis of Nestle
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Bargaining Power of Customers Competitive Rivalry within the Industry Contd..
In next 5 years, health consciousness among people for healthy and nutritional food would be increased. It will influence Nestle in order to implement more nutritional elements in process foods. In future, economy development in new emerging markets such as India would lead change in lifestyle of people. It could lead increase in demand of processed food. In next five years, the health and safety along with food quality standards would strengthened by various domestic and international authorities. This will influence Nestle in order to alter the production and transportation process. Global competition will be raised. Future drivers that would change business environment for food processing industry
Opportunities Development of food product with efficient nutritional elements Expansion of business in new emerging market Development of partnership with new companies Key opportunities and Threats
Threats Market Saturation Raise in price of raw material Change in interests of people Quality assurance Tough competition Contd..
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