Nestle - Blyk

1. Nestle - Blyk Nestle Rowntree reach 16-24s through Blyk and Getmemedia.com Title of Campaign: Nestle RowntreeTargeting 16-24 year olds Advertiser: Nestle Rowntree Agency: Client Direct Media Owner:Blyk Media Channel:Mobile WHAT HAPPENED Nestle Rowntree were searching for ways to reach 16-24 year old consumers. Brand Managers had access to Getmemedia.com so they put a search into the site and a range of different opportunities came up. One of the opportunities was from Blyk and their range of mobile media solutions. RESULTS The Brand Manager forwarded the idea onto the Nestle UK Media Team so that could have a look at Blyk as one of the solutions to the problem of targeting 16-24s. Blyk were then contacted by Mindshare and the Nestle Media Team and a summer campaign has now been booked. Natalie Hartley is Nestle Rowntree Brand Manager: ““Reaching 16-24 year old consumers can be hard work as they are a savvy group. We wanted to invest money in a medium that would grab their attention. By searching by age and target audience on Getmemedia  I was able to search a dozen good media owners ideas in minutes. What's great about Blyk is the service is exclusive to 16-24 year olds which means there is minimal waste. It will be great to see how this performs for us over the summer months”. “It will be great to see how this performs for us over the summer.”