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PPT on marketing principles for Thomson holidays including its macro and micro environmental factors to attract the customers to gain more profit as well as maintaining the valuable services - Global Assignment Help Australia
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Marketing principles Thomson holidays
References • Atuma, B., 2011. Macro and micro environment of business. • Sashi, C, and. Kudpi, V., 2001. Market selection and procurement decisions in B2B markets. Management Decision. • Serre, D. and Chevalier, C., 2012. Marketing travel services to senior consumers. Journal of Consumer Marketing. • Shoham, S, and Makovec, M., 2003. Consumer Buying Behavior. Journal of Consumer Marketing. • Aljukhadar, M, and Senecal, S., 2011. Segmenting the online consumer market", Marketing Intelligence & Planning. • Craig, T, and Campbell, D., 2012. Organisations and the Business Environment. 2nd ed. Routledge. • Davidow, M., 2001. Tourism and Hospitality in the 21st Century. International Journal of Service Industry Management.