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Mass Mentoring Partnership 2012 Red Sox Mentoring Challenge Overview

Mass Mentoring Partnership 2012 Red Sox Mentoring Challenge Overview. Heading. Agenda Goal of the Campaign Timeline Resources for Program Partners Requirements of Program Partners Questions and Answers. Subhead. Heading. Goal of the Campaign.

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Mass Mentoring Partnership 2012 Red Sox Mentoring Challenge Overview

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  1. Mass Mentoring Partnership 2012 Red Sox Mentoring Challenge Overview

  2. Heading • Agenda • Goal of the Campaign • Timeline • Resources for Program Partners • Requirements of Program Partners • Questions and Answers Subhead

  3. Heading Goal of the Campaign • All mentor recruitment campaigns at MMP seek to recruit more volunteer mentors for our programs to access; the RSMC has two specific goals to help achieve this overall mission: • Build Awareness - through a partnership between the Boston Red Sox and Mass Mentoring, the campaign seeks to build awareness for the need for more mentors through the use of media, PSA’s, social media and other high profile venues. • Build Program Capacity – the campaign seeks to create resources and opportunities for programs to leverage in the context of their own mentor recruitment goals and needs Subhead

  4. Timeline Heading • June 4: RSMC Breakfast Launch • June 6: RSMC Program Partnership Agreement Due • June 7: Champions Breakfast & Mentoring Night at Fenway • June 1-August 6: Accepting Promotional Materials and Seed Money Request Forms • August 6: Deadline to submit Promotional Materials and Seed Money Request Forms • June-Sept: Programs Plan and Hold Events, Activities Around RSMC • Oct 8: Seed Money Usage Forms and Blog Questions Due • April 2013: Report Matches Made From RSMC Subhead

  5. Heading Resources for Program Partners • Media outreach support and assistance with local and ethnic press • Overall strategic assistance with developing ways to leverage the campaign and its’ resources • Giveaways and incentives for events or mentors such as Red Sox tickets, RSMC T-Shirts, stress balls, and bookmarks. • Seed money for innovative and creative projects, events, media usage and/or other strategies to leverage the campaign for mentor recruitment efforts Subhead

  6. Heading Requirements for Program Partners • Complete and submit a RSMC Program Partner Contract by June 6, 2012 • Member of MMP’s Quality-based Membership • Post RSMC logo on organizational website and any relevant material related to the campaign • Conduct outreach or agree to allow MMP to conduct outreach to the press in your local community regarding your participation in the campaign • Track and report back to MMP on all referrals received through MMP referral process and those collected through your own leveraging of the campaign Subhead http://www.massmentors.org/red-sox-mentoring-challenge

  7. Heading Sample Tracking Report Sheet Subhead Felipe Suarez, fsuarez@massmentors.org

  8. Heading Raising awareness through the RSMC • Engage RSMC programs and their mentors/mentees • Leverage RSMC PSA w/Adrian Gonzalez • 3. Engage Red Sox Fans Subhead

  9. Heading How Programs Can Promote the RSMC • Engage your supporters • Engage local media and businesses • 3. Engage Red Sox fans in your community Subhead

  10. Tips from 2011 RSMC Campaign Partners • Family Service Inc • Strengthen partnerships • Attach the funds to more than one event to maximize the Red Sox marketing advantage • Personal invitations to be used whenever possible Robin Gustafson, RGustafson@FamilyServiceInc.com

  11. Tips from 2011 RSMC Campaign Partners • Boston Chinatown Neighborhood Center • Recruit from a small, focused pool of potential mentors • If possible, host the event in your program space • Allow for youth voice • Keep the event brief and focused • Think strategically about when to host the event. Ellen Wang, ellen.wang@bcnc.net

  12. Heading Questions and Answers For more information: please contact me at jalexis-phanor@massmentors.org, or at 617-695-2439. please see MMP RSMC page http://massmentors.org/red-sox-mentoring-challenge Subhead

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