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Business Plan Presentation BIG 5. BIG5. Venture Mission and Strategy Business environment Execution Risk Analysis Key Assumptions and Financials. Our Mission. Create more customers and give more visibility to 24Online. Strategic Intent. Group: We want to be an efficient marketing team
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BIG5 • Venture Mission and Strategy • Business environment • Execution • Risk Analysis • Key Assumptions and Financials
Our Mission Create more customers and give more visibility to 24Online
Strategic Intent Group: We want to be an efficient marketing team Project: The marketing tool is going to be functional • Key Actions: • Customer oriented approach • Working together as a team as much as possible • Motivated in sale marketing
Our Earnings Logic Broadband customers will pay a good start price for the broadband contract Customers They pay the start price Monthly bills from customers
Business Environment • Market (description, size, geography,trends) • Broad band providers in Finland • Focusing on Helsinki metropolitan area • Size: • how many users: Finland, almost every household has • How many buyers: ? • could be capture: 2012 everyone has • Trends: the prices go down and the broadband speeds get faster • Product/Service concept in one sentence • Cost-effective broad band provider • Competition • Straight: Welho, Saunalahti • Indirect: mobile broadband
Project Execution 1ST MS: Market Analyses done 2ND MS: PROTYPE READY AND FIRST WAVE OF MARKETING 3RD MS: FINAL PRODCUT AND SECOND WAVE OF MARKETING
Risk Analysis RISKS • not enough cost efficient • still unknown • Old technology • the start cost can scare customer • The speed is quite low to sell today • ACTIONS • By using network marketing, the cost will be lower • Updating the cables • Making research about students’ using the internet accesses and be more self ..plaa plaa
Key Assumptions This task is based on our own assumptions