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Understanding the Media

Understanding the Media. Information for 11.2 Pages 16-17 of notebook. Print Media : Newspapers, mail fliers, magazines, books, billboards, etc. Number of print sources, especially newspapers, have greatly declined Very few rules & restrictions Even libel is very hard to prove.

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Understanding the Media

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  1. Understanding the Media Information for 11.2 Pages 16-17 of notebook

  2. Print Media: Newspapers, mail fliers, magazines, books, billboards, etc. Number of print sources, especially newspapers, have greatly declined Very few rules & restrictions Even libel is very hard to prove Electronic Media: Television, radio, & the Internet Public airwaves are free and heavily regulated because of the limited number of stations Cable & satellite radio are by subscription so they have fewer restrictions. FCCregulates Types of Media

  3. Setting the Public Agenda • What is the public agenda? • How does the media help shape this? • Recent examples?

  4. Limits and Protections • The 1st Amendment protects the press from prior restraint. What is that? • Shield laws protect reporters from having to reveal sources in many cases. Why? • To sue the media successfully for libel the plaintiff must prove the following: • Information is false • Information damaged reputation • Information was malicious if they are famous or a public official

  5. The Media is a Business • What is the point of starting a business in our country? • How then, do media outlets make a profit? • Why would a company want to run ads on TV, radio, in newspapers, or on websites? • How do companies that want to advertise know who is reading, watching, listening, etc.? • Keeping this in mind, why do TV shows get moved or canceled?

  6. Using and Analyzing Ads • What factors do companies consider when they decide when & where to run a television ad? • Discuss target audiences. • Review the propaganda techniques. • What makes an ad effective or ineffective? • View the ads in the link. Complete chart.

  7. Analyzing Advertisements, Bottom p. 17 After viewing each ad, complete the row below. For the propaganda techniques, refer to p. 336.

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