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Understanding Accessible Media. How are we using Media Today?. Websites are changing from using text and images to using Audio-Video Content Some areas where we are using different types of media: Education News Information Entertainment Healthcare.
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How are we using Media Today? • Websites are changing from using text and images to using Audio-Video Content • Some areas where we are using different types of media: • Education • News • Information • Entertainment • Healthcare
Target Audiences • Today people who are: • Visually impaired • Hearing impaired • Learning impaired • Elderly • Using English as a Foreign Language Face challenges in accessing media beyond text. Media which is using audio-video content.
Which type of Media can be made Accessible? • An educational video for teaching students • Feature films • Musicals • Nature Documentaries • Sport and Live Events • News • Children’s Programs • Advertisements / Programme Trailers / Product Placement
How can we make Media Accessible? • Text transcripts • Captions • Sign language • Audio Description
Text transcripts • Describes the audio of a video • Displayed on : • Same webpage • Separate File (Text file, Microsoft Word document, Pdf or provide it on a separate web page)
Captions • Textual description of the audio displayed at the bottom of the screen • Synchronized the captions with audio / video • Often captions mistaken as subtitles • Localized Captions
Types of captions • Closed Captions • Displayed as CC • Appear on user request • Open captions • Always visible • Blocks the view
Sign language • Universal language for people with hearing impairment. • Separate Sign Language video track is added in the original video. • Different across the regions. • Anything expressed in spoken language can be expressed in sign language as well.
Audio description • Narration of the video • Added between 2 dialogues • Audio description draws attention to the key visual elements • Helps people with visual impairment • Audio described movies
Where to Contact Me? Email: nisha@barrierbreak.com Office: +91-26860485/6 Ext: 109