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Generic Sponsorship Proposal Presentation

Generic Sponsorship Proposal Presentation. March 2012. contents. Contents. Our organisation, vision & goals Reach and how we connect with your consumer Consumer groups we reach Why Athletics v ’ s other sports How we engage & support our sponsorship partners

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Generic Sponsorship Proposal Presentation

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  1. Generic Sponsorship Proposal Presentation March 2012

  2. contents

  3. Contents • Our organisation, vision & goals • Reach and how we connect with your consumer • Consumer groups we reach • Why Athletics v’s other sports • How we engage & support our sponsorship partners • Athletics Ireland & available sponsorship properties • How we can support your company

  4. Ourorganisation

  5. Athletics IrelandOur Organisation • Athletics Ireland is the National Governing Body for athletics in Ireland comprising almost 300 clubs, 950 schools & 25 Universities • Northern Ireland Clubs (54) have dual affiliation to Athletics Ireland & Northern Ireland Athletics federation

  6. Athletics IrelandOur Organisation • Athletics Ireland is the National Governing Body for athletics in Ireland comprising almost • 300 Clubs • 950 Schools • 25 Universities

  7. Athletics IrelandOur Vision “Athletics Ireland is focused on the development & promotion of athletics in Ireland and the people involved in it. Athletics is an educational activity, a recreational activity and a competitive sport”…

  8. Our goals

  9. Athletics IrelandOur Goals • That every child in Ireland experiences athletics through the school curriculum. • That everyone in Ireland will engage in some form of athletic activity • That Irish athletes will compete with distinction on the world stage

  10. connecting

  11. Our Reach & How We Connect With Your Consumer • 33,000 registered members & growing! Economic situation plays to our advantage with the relatively low cost of participating in athletics • We connect via our clubs (300) our schools (925) and Universities (25) • And we continue the dialogue via our website, our facebook page, twitter and as importantly through our Regional Development Officers (RDO’s)

  12. Consumer Groups We Reach 5-9 years 9 -12 years 12 -16 years Recreational Competitive 16 +

  13. Why Consider Athletics v’s Other Sports For Sponsorship

  14. engaging

  15. How We Engage & Support Our Sponsorship Partners • Work with companies that share the same values as Athletics Ireland • Partnership approach – we are committed to helping our sponsors to achieve their goals & build their brand equity • Recognise that activation is key and our Management team and RDO’s are focused, committed and measured on flawless execution of same

  16. How We Engage & Support Our Sponsorship Partners • To connect with your consumers in a relevant way & help them to build a balanced lifestyle • To help influence and engage any detractors you may have through a positive association with a brand committed to balanced lifestyles • To help build collaborative relationships with the Department of Transport, Tourism & Sport

  17. Athletics Ireland Available Sponsorship Properties

  18. Little Athletics Programme5-9 year olds

  19. Little Athletics Programme5-9 year olds • Goal of the programme is to develop the ABC’s of athleticism for every 5-9 year old (agility, balance & co-ordination) • Ethos is about taking part & not about winning, it’s about having fun, making friends & getting families involved in sport • Community based programme from September to June each year • Every year in Ireland over 10,000 take part in the Little Athletics Programme through 180 clubs • Vision is for Little Athletics to be extended to all primary schools by xxx

  20. What Little Athletics Can Offer A Sponsor • Relevant connection with this young audience in which to build your brand equity • Credibility within the balanced lifestyle space as you help young children to enjoy and engage in sport • Opportunity to be a solution provider to the rising obesity crisis in Ireland • Training for your own staff to become Little Athletics Leaders

  21. What Little Athletics Can Offer A Sponsor • Title sponsorship for The Little Athletics programme in clubs • Fully branded bibs, cones , record cards and all athletics equipment • Signage at the 180 clubs hosting Little Athletics • Branding at 10 regional jamborees each year • Branding and recognition on all Athletics Ireland media backdrops • High profile launch event with members of the Department of Transport, Tourism & Sport • Branding at the Family Fitness Festival held at Farmleigh each year

  22. Fit For LifeRecreational Fit For LifeRecreational

  23. What Fit For Life Can Offer A Sponsor • Relevant connection with your audience to build brand equity • Opportunity to leverage sponsorship as a competitive advantage versus your competition • Demonstration of your commitment to balanced lifestyles • Involvement in the communities that you do business in

  24. What Fit For Life Can Offer A Sponsor • Naming rights to the property • Category exclusivity • Branding and recognition on Athletics Ireland media backdrops • Branding at the 150 clubs that Fit For Life takes place • Presence at the 5K race for Operation Transformation • Website marketing on the Athletics Ireland website • Fit For Life programme for your employees • A jointly managed leverage campaign so as to maximise the involvement

  25. High Performance & Development Squad Sponsorship Opportunity

  26. High Performance & Development Squad Sponsorship Opportunity • High performance and development squad comprise the elite athletes of today and promising athletes of tomorrow • Opportunity to position your company alongside the “best of the best” • Naming rights on all branding materials associated with the squads and Team Rio

  27. High Performance & Development Squad Benefits (Sinead this is your slide – we can discuss what other benefits tomorrow) Blogs • Blogs, training diaries, competition reviews written by the Rising Star athletes on a monthly basis and sent into Athletics Ireland, who will then place this content in regional newspapers, Irish Runner magazine, posted on website Website • Branding on proposed Rising section on Athletics Ireland webpage • Permanent advertising banner on Athletics Ireland webpage 200,000 unique visitors - Nominated for sports website of the year in 2009 Advertising • Full page advert in Senior, Junior and Juvenile National Championship programmes • Rights to use ‘Official Partner to Athletics Ireland’ in advertising VIP Package • Free passes for all employees to the Senior Track and Field Championship & allocation of VIP tickets • Table of 10 for the National Athletics Awards Night • Elite athlete to attend company conference

  28. How We Work With Our Sponsorship Partners • Organisation is fully committed to helping our partners achieve their goals • Quarterly meetings to review sponsorship & how we can improve • Work with you on sponsorship payment terms • Open to discussions on performance based sponsorship contracts

  29. Thank you

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