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Status Report: Internal Communications Subcommittee March 16, 2010

Committee members: Natalie Hampton, CALS, chair John Barnwell, Campus Police; Jennifer Bell, Parents & Families Services; David Dean, Sustainability Office;

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Status Report: Internal Communications Subcommittee March 16, 2010

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  1. Committee members: Natalie Hampton, CALS, chair John Barnwell, Campus Police; Jennifer Bell, Parents & Families Services; David Dean, Sustainability Office; D’Lyn Ford, University Communications; Yvette Griffin, Human Resources; David Hiscoe, NCSU Libraries; Emily Jordan, Annual Fund; Lauren Kirkpatrick, CHASS; John Martin, Office of Information Technologies; Marielle E. Pocan, CVM; Dave Pond, University Communications Status Report: Internal Communications SubcommitteeMarch 16, 2010

  2. Internal Communications Subcommittee • Who are our internal audiences? • Strengths, Weaknesses, Opportunities & Threats • Action items/next steps

  3. NC State’s internal audiences • Primary internal audiences: Faculty, staff and students (both on campus and off campus) • Secondary audiences (want to be kept in the loop): Alumni, retired faculty and staff, donors, students’ parents, advisers and volunteers • Though we are large, NC State is a community.

  4. Strengths of internal communications • The Bulletin e-newsletter • The university’s home page • Social media: Twitter, Facebook & YouTube • Email listservs • Technician and other student media • Old-fashioned face-to-face contact with administrators

  5. Weaknesses of internal communications • Communicators “on our own” to figure out internal comm • University events calendar – confusion over purpose, who posts, etc. • Urgent university messages (resignations) don’t always get out in a timely manner • How do we make internal comm more dynamic, more two-way (feedback)?

  6. Opportunities for internal communications • New chancellor – strategic planning process • Collaboration among university communicators • Sharing information about internal comm resources • Readership survey: Have data from 2008. Should we repeat this? • Training: NC State has good training resources. Can we use these to train staff on better internal comm? Key messages? • Marketing/advancement rollouts: Need to do better internal comm around these opportunities.

  7. Threats to internal communications • Information overload! • “You can lead a horse to water,” but you can’t make him read… • How do we keep up with the pace of communications? • Can we create a “culture of trust” on campus to promote two-way communication? • Slow to abandon communications that don’t work; slow to adopt new ones that might work

  8. Action items • Complete a strategic plan. • Create an online resource guide related to internal communications. • Conduct training on internal comm resources and key university messages. • Talk with student media adviser to learn how to work better with Technician, other resources. • Consider the need for a staff communications survey and share results.

  9. Visit the Internal Comm Ning page http://ncsucommunicators.ning.com/group/internalcommittee Thank you!

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