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`. Professional Growth Through New Tools & Technologies. In the last week, I ’ ve used social media to:. Learn about an AmLaw firm opening a Miami office Learn about summer associate hiring trends at Texas firms Recruit candidates for an opening in NYC Reconnect with 2 contacts on LinkedIn
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` Professional Growth Through New Tools & Technologies
In the last week, I’ve used social media to: Learn about an AmLaw firm opening a Miami office Learn about summer associate hiring trends at Texas firms Recruit candidates for an opening in NYC Reconnect with 2 contacts on LinkedIn Wish 3 LinkedIn connections and 5 Facebook friends a “happy birthday” Congratulate 2 LinkedIn connections on new jobs Find/read an article on patent-licensing Gather/read non-legal news Identify a speaker contact for a conference
Recruiting Social Recruiting Use: Over 90% of recruiters and hiring mangers use social networking sites to screen candidates (Reppler, September 27, 2011) Rejection: 70% HR Professionals have rejected candidates because of information they found online (Microsoft December 2009 Study) Hiring: 85% HR Professionals say positive online reputation influences their hiring decisions at least to some extent (Microsoft December 2009 Study)
22 Tools LinkedIn Contacts Dashboard LinkedIn Status Update LinkedIn Likes and Shares LinkedIn Mentions LinkedIn Tags LinkedIn Locations LinkedIn Quarterly Updates LinkedIn Today LinkedIn Searches CardMunch Newsle Job Change Notifier Here on Biz Followerwonk Twitter Engagement Twitter Lists Twitter Favorites Twitter Chats Facebook Interest Lists Simplewa.sh Jackalope Jobs WhoWorks.at
8 Tips & Best Practices Use “attorney” rather than “lawyer” or “associate” to describe your title on LinkedIn. Add a profile picture. Update your LinkedIn status at least once each week. Aim for 500+ LinkedIn connections. Customize LinkedIn invitations. Understand the risks associated with LinkedIn Endorsements and how to remove this section from your LinkedIn profile. Don’t abuse the “mention” feature. Keep your Twitter Lists “private” but your Twitter Profile “public.”
Sample Customized Invitations Event:“It was nice meeting you at ______. I’d love to stay in touch.” OR “I enjoyed hearing you speak at _____. I’d love to stay in touch.” Group/Organization:“I am a fellow member of the ____ LinkedIn group and I saw your comments about ____. I’d love to stay in touch so we can talk more about it.” Reconnect:“It’s been a long time since we talked. I hope you are doing well. How are the kids? I see you are now working at ____ company. How is that going? Let’s be sure to stay in touch.” Alumni:“I noticed that you are also a __________ alumni. Perhaps we’ll meet in person at an upcoming alumni event!” Blog/Article:“I recently enjoyed reading your article/post about ____. I’d love to stay in touch.” Congratulations:“Congratulations on your new position with ____! I’d love to stay in touch.”