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Thrive Eco-Community. Allan Booth, Johnathon Hiscock , Lauren McIndoe , Donna Robinson & Katarina Pavlica. Presentation Summary. Introduction to Executive team Executive Summary Situation Analysis SWOT Analysis Video Business Resources Business Strategies
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Thrive Eco-Community Allan Booth, JohnathonHiscock, Lauren McIndoe, Donna Robinson & Katarina Pavlica
Presentation Summary • Introduction to Executive team • Executive Summary • Situation Analysis • SWOT Analysis • Video • Business Resources • Business Strategies • Financial Projections and Budgets • Controls and Evaluations • Discussion Period
Introduction to the Executive team • Allan Booth Chief Executive Officer (CEO) Founder, Owner • Donna Robinson Chief Financial Officer (CFO) • Katarina Pavlica Human Resource Director (HR) • Lauren McIndoe General Manager (GM) • Johnathon Hiscock Marketing Consultant (MC)
Executive Summary • Thrive Eco- Community is a proposed project with the goal to capture the want for a simpler life. The community will be self sustaining once the infrastructure is built. • The community will perpetually function by the use of the WOOFFER community as its base. The second level of this community is eco-tourism capturing the desire of the baby boomers population and their continued want for education and adventure. The WOOFFERS will provide the labour needed in order for the community to function a daily basis. The eco-tourists will provide the economic stability needed as one of the three pillars of sustainability.
Situation Analysis • Key product is eco-tourism and Wwoofing (world-wide-organized-organic-farming. • We plan to start constructing the project March 21rst 2014 and plan to open the business March 21rst 2019. • Our niche is going to be sustainable homesteading. • Competitors will be companies operating primitive living and cob house building workshops. Other Wwoofing farms. • Our goal is to be running with as little technology as possible. • As the trend of our culture goes more green our business will thrive more. • As our business booms, we plan to build more infrastructure. • Initial funding will be provided by Mr. Allan Booth, Owner of Thrive Eco-Community and Nova Scotia Economic Development through grants and partnerships
Video http://www.youtube.com/watch?v=XFJUC4ipbDU
Business Resources Donna Robinson (CFO) • Business Experience • Management Experience • Hospitality Industry Experience • Odan Graduate 2012 Lauren McIndoe (GM) • Customer Service • Wwoofing Experience • Odan Graduate 2012 Allan Booth (CEO) • Carpenter • Cook • Financial Management/ Economics • Odan Graduate 2012 Jonathon Hiscock (MC) • Applied Research Project • Computer background • Odan Graduate 2012 Katarina Pavlica (HR) • Social Worker • Odan Graduate 2012
Business Strategy Specific • To continue the growth of the business so that there is balance between imported products/work and exported goods/experiences. Measurable • Develop an import and export income/cost statement. Achievable • Balancing Eco-tourists and Wwoofers Realistic • With proper planning, product design, choice of location, management, and continuous flow of eco-tourists the goal is realistic. Time frame • By 2014 • By 2019