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A view on content

A view on content. By Jan Færch, Content Manager, Sonofon A/S. Agenda. Short introduction What works and why? Strategic partnerships – why? Moving towards 4G network. Short Introduction. Jan Færch Data specialist (datanom C++) Marketing Manager (IAA diploma) Started in Sonofon in 1999

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A view on content

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  1. A view on content By Jan Færch, Content Manager, Sonofon A/S

  2. Agenda • Short introduction • What works and why? • Strategic partnerships – why? • Moving towards 4G network

  3. Short Introduction • Jan Færch • Data specialist (datanom C++) • Marketing Manager (IAA diploma) • Started in Sonofon in 1999 • Retail manager • Customer trainer • Technical marketing manager • Project manager • Marketing manager • Content manager

  4. Agenda • Short introduction • What works and why? • Strategic partnerships – why? • Moving towards 4G network

  5. What works – and why Ticket to play • Infotainment that: • Is relevant and easy to use • Supports my way life • Makes something easier • Lots of good examples • Krak, News, SAS, SMS and ”my account” just to name a few…

  6. Agenda • Short introduction • What works and why? • Strategic partnerships – why? • Moving towards 4G network

  7. Music as an offering • Will not give us new customers • Will not give a positive ROI • Gives us a positive brand • Helps building loyality • Because everyone else has it

  8. The e•go music offer • Mobilehits • Own brand • Box.dk • Politikkens Hus • MTV • MTV youth brand • GAFFA • Music Magazine

  9. Launch Event PR national/local Julie Concert i Aarhus, Kolding og Copenhagen with VIP treatement for Stamkunder. Paid for by SonyEricsson Meet n greet with Julie Bertelsen. Print campaign (budget 750.000) Paid for by BOX Email campaign towards stamkunder. Buy your music on your mobile – get 10 tracks for free. Split payment Sonofon/Box POS material in All Sonofon Shops Paid for by SonyEricsson Box.dk and Sony Ericsson partnership First 10 tracks for free for VIP costumersBundling ”Buy a musicmobile – get 5 free tracks” Bannermarketing of selected artists marketing via eventsPrint adds

  10. Tjecktour 2007 (music event) Kolding – 12. maj Viborg – 18.-19. maj Odense – 18.-19. maj Frederikshavn – 25.-26. maj Herning – 26.-27. maj Skive – 31. maj – 2. juni Sønderborg – 1.-2. juni Hillerød 8. juni Holstebro – 16. juni Thisted – 22.-23. juni Slagelse 29. juni Horsens – 29.-30. juni Ringkøbing – 7. juli Ebeltoft – 27. juli Dybvad – 11. august København – 17. - 18. august Demo of Walkman phones og loudspeaker solutions Demo of TrackId Service where the mobile records 20 sek of a song playing, recognizes it and offers the costumer to buy it (one klick) on the E•go portal. SonyEricsson and Sonofon Music tour CoolService!

  11. Agenda • Short introduction • What works and why? • Strategic partnerships – why? • Moving towards 4G network

  12. Moving towards 4G • NMT • No data transfer possible • 2G • CSD data (9.6 Kb/s) • 2½G • HSCSD (14,4 Kb/s) • GPRS (55,6 Kb/s) • 3G • UMTS (396 Kb/s) • Turbo-3G • HSDPA (1,8 to 14,4 Mb/s)

  13. 4G Network • Is not one network, but seamless handover between networks • GPRS in the countryhouse • HSDPA in the subway/city • WLAN In school/at home/at work • Bluetooth between devices • Fixed wire when you’re on • The best network for the customer and for us.

  14. Possibilities and challenges • What came first? • The hen or the eg? • Bandwith – services – handsets – supscriptions – critical mass. • Learn from Nike • Just do it 

  15. Thank you for your time • Questions?

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