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Offline & Online Marketing Go Hand in Hand

Offline & Online Marketing Go Hand in Hand. What?! Not Everything Involves the Web??. Offline & Online Marketing. Offline marketing still works: Newsletters Public relations Back-end campaigns Community involvement Book promotion Good old fashioned networking.

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Offline & Online Marketing Go Hand in Hand

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  1. Offline & Online Marketing Go Hand in Hand

  2. What?! Not Everything Involves the Web??

  3. Offline & Online Marketing Offline marketing still works: • Newsletters • Public relations • Back-end campaigns • Community involvement • Book promotion • Good old fashioned networking

  4. Offline & Online Marketing What is so great about marketing is that all of your online activities can be coordinated with your offline marketing tactics.

  5. Offline & Online Marketing Public relations: • Secure appearances on TV shows • Get interviewed on radio programs • Be quoted in the newspaper • How do you get in front of the media? Reach out to them!!

  6. Offline & Online Marketing Take full advantage of your offline PR: • If you were quoted in a local newspaper, make sure that you write a blog about the news piece and post it on your website. • Send a tweet on Twitter, or post a comment about it on Facebook. • Get a link from the news site, if you can.

  7. Offline & Online Marketing Branding: • Branding is a bit unique in that it can apply to both your online and offline strategies. • Remember that you are a brand! • Focus on what makes you different from your competitors...there has to be something. • Your marketing materials, advertisements, and even company culture must reflect your brand and how you want to be perceived.

  8. Offline & Online Marketing Community & Charity Involvement: • Are you active in the community or in a local charity? If not, you should be for a variety of reasons. • Not only is there the goodwill factor of helping others around you—our responsibility as good citizens—but there is also a marketing impact. • These activities increase media attention. • You may be able to get a link too!

  9. Offline & Online Marketing Back-end campaign: • A back-end campaign that follows up with your contacts is essential. • Your most valuable asset isn’t your office, furniture, computers or staff. • The database that you maintain of prospects and clients is the real “gold” of your business. • Your follow up marketing shouldn’t be limited to offline or online materials only.

  10. Offline & Online Marketing Book promotion: • If you don’t have a book yet, you need one. • Make sure you have a hard copy that can be distributed. • Promote your book to the media—send mailers and emails...make phone calls. • Leave copies at related businesses. • Get on Amazon too with a Kindle version! (https://kdp.amazon.com/self-publishing/help)

  11. Offline & Online Marketing Network online and offline.

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