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Presented by Joel Thomas, Bryon Zandt, Sindhura Citineni

Presented by Joel Thomas, Bryon Zandt, Sindhura Citineni. The Need. Facts 1.2 billion people in the world living with less than a dollar a day College students want to help The Need: A student movement which makes a tangible contribution to the reduction of poverty. Value Proposition.

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Presented by Joel Thomas, Bryon Zandt, Sindhura Citineni

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  1. Presented by Joel Thomas, Bryon Zandt, Sindhura Citineni

  2. The Need • Facts • 1.2 billion people in the world living with less than a dollar a day • College students want to help • The Need: • A student movement which makes a tangible contribution to the reduction of poverty.

  3. Value Proposition • Nourish International provides a • PLACE • Where collegestudents gather to think • critically about how to alleviate poverty.

  4. UNC • . • Students have created such a place at UNC Hunger Lunch Development Project

  5. Value Chain NI members NGO’s Impoverished Community Ventures $ $

  6. Core Values • Student driven AND student-led • We do not ask for money • We only invest in sustainable projects

  7. The Solution UNC Bol. Impoverished Communities College Students

  8. Barriers to Entry • 501c3 application • Money

  9. Market Characteristics • Target Market: College Students • Why? • Potential, ambition, and talent • Time and interest towards social work • Students are consumers • Want to take matters into their own hands • Total Addressable Market: • 2,500 US colleges = 9.6 million students • Students spend $200 billion per year (2002)

  10. We’re Different from…

  11. Marketing Plan • Colleges • Student Organizations • Professors • Mass Emails • Friends • NGO’s • Online • Networking

  12. Finances • UNC Example • Hunger Lunch

  13. Finances contd. • Average of 300 plates/lunch • 15 lunches per year • $9,360

  14. Let’s Make it Happen • Management • 2 full time employees: $40,000 • Seed Money: $400/chapter • Implementation • Start new chapters!

  15. Social Return on Investment Tangibles:

  16. Social Return on Investment • Intangibles: • Socially responsible leaders of the next generations • Empowered impoverished communities • Heightened awareness for non-profit led sustainable, long term development

  17. Chandni Kalaria

  18. Matt Callahan

  19. Vera Fabian

  20. Naman Shah

  21. Jim Cummings

  22. Kevin Henderson

  23. Sindhura Citineni

  24. Who’s next…..

  25. Questions Thank you very much for your time. Please contact us at www.nourishinternational@gmail.com Or call our director, Sindhura Citineni at (919)225-3636

  26. Outside Investments • Year 1: $4500 • Startup Grants – Echoing Green • Year 2: $93,000 • $45000: grants • $2500: private donations • Friends, Family • $2500: corporate sponsorships • Time Warner Cable • REI • Verizon • Red Bull

  27. Online Advertising • $35 CPM (cost per thousand) • 2000 viewers per new chapters • 3000 viewers per mature chapters

  28. Financial Assumptions • Short Term Revenue Stream: • Startup Grants/Fellowship: $90,000 • Long Term Revenue Streams • University Chapters • Online Advertising • Corporate Sponsors • Alumni Membership dues • Student Membership dues • Donations

  29. Social Return on Investment • EVERY DOLLAR is distributed in the following way:

  30. Financial Assumptions • 12 new chapters/salesperson • 60% success rate • $400 seed funding per chapter • $2400/salesperson for travel

  31. NI Chapter Expansion Model Social Entrepreneurs Idea People Concept Originators of HL, HEFH, Swing, etc. Individuals may enter at any point in the process Consumers and Investors HL Diners HEFH Players Swing Dancers Sponsors Leaders Committee/ Branch Leadership Volunteers Event Setup Publicity/ Sponsorship Writing

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