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Big Bet/Executional Priorities Scorecard – ampm. 2010 Q1 Objectives. Scorecard. Comments. Achieve Q1 Volume Plan. Q1 Quick Start program with new value pricing on 20 oz CSD at 2 for, 2 liter at 2/$3, 99 ¢ 16 oz can, and Brisk 1 liter.

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  1. Big Bet/Executional Priorities Scorecard – ampm 2010 Q1 Objectives Scorecard Comments Achieve Q1 Volume Plan Q1 Quick Start program with new value pricing on 20 oz CSD at 2 for, 2 liter at 2/$3, 99¢ 16 oz can, and Brisk 1 liter. •Q1 Quick Start program with new value pricing on 20 oz CSD at 2 for, 2 liter at 2/$3 99¢ 16 oz. can     P1 P2 P3 Q1 Increased Energy and Enhanced Water activity vs. Q1 2009 along with 20 oz, and 2 liter value program. Achieve Q1 Net Revenue Plan     P1 P2 P3 Q1 Created 12 month’s of value on key CSD packages with Multiple Offer strategy: 20 oz.$1.59, 2/ $2.22 & 2 liters 2/$3 for 12 months. Achieve CSD Value on Single Serve and Take Home     20oz 1L 12 Packs 2 Liters Achieve $0.99 Brisk 1 Liter Program Secured 99¢ Lipton one liter with full shelves in cold vault with resets.    P1 P2 P3 Fast start Jan / Feb – Rockstar in Barrels 2/$3. March - All brands 2/$4 Achieve 16oz Energy Strategy 4/4/4    P1 P2 P3 Speed to shelf in cold vault along with front lane cooler execution.  Innovation Shelf Win Achieve Enhance Water Strategy 6 Months 2/$2.22 2/$2.22 March / April vs 0 LY    P1 P2 P3 Strictly Confidential - Do Not Reproduce 5

  2. 2010 Quick Start Plan Q1 Volume Build Key 2010 Activity P1 P2 P3 Q1 2/$3 2 liters January / February ’09 Overlap 190,202 183,693 211,613 585,507 ’10 Plan 187,348 180,937 208,438 576,723 ’10 Quick Start 193,537 186,450 201,628 581,615 2 for $2.22 / $2.50 on Pepsi Family 20 oz. 2 for $4 Pepsi Energy-March 2/$3 Rockstar .99¢ Brisk 1 liter .99¢ 16 oz. CSD can March January February Resources Needed to Achieve Quick Start: 2/$3 Pepsi 2 liters 2/$2.22 Pepsi 20 oz. CSD .99¢ Brisk 1 liter .99¢ Pepsi 16 oz. Can 2/$3 Rockstar 2/$3 Pepsi 2 liters 2/$2.22 Pepsi 20 oz. CSD .99¢ Brisk 1 liter .99¢ Pepsi 16 oz. Can 2/$2.22 Hydration 2/$4 Mix or Match Energy 2/$3 Pepsi 2 liters 2/$2.22 Pepsi 20 oz. CSD .99¢ Brisk 1 liter .99¢ Pepsi 16 oz. Can 2/$3 Rockstar

  3. Promo Calendar CSD SS TH $5.49 12pk 2/$8 12pk 2/$8 12pk $5.49 12pk $5.49 12pk $5.49 12pk $3.99 8pk 2/$6 8pk 2/$6 8pk $3.99 8pk $3.99 8pk $3.99 8pk 2 Liter 2/$3 20 oz CSD 2/$2.22 2 Liter 2/$3 20 oz CSD 2/$2.22 2 Liter 2/$3 20 oz CSD 2/$2.22 2 Liter 2/$3 20 oz CSD 2/$2.22 2 Liter 2/$3 20 oz CSD 2/$2.22 2 Liter 2/$3 20 oz CSD 2/$2.22 99¢ 16 oz. can 99¢ 16 oz. can 99¢ 16 oz. can 99¢ 16 oz. can 99¢ 16 oz. can 99¢ 16 oz. can NCB SS TH Brisk 1 Liter .99 ¢ Brisk 1 Liter .99 ¢ Brisk 1 Liter .99 ¢ Rockstar 2/$3 Energy 2/$4 Energy 2/$4 Energy 2/$4 Energy 2/$3 G2 $1.99 G2 2/$3 G2 $1.99 G2 2/$3 Innovation Hydration 20 oz. 2/$2.22 Hydration 20 oz. 2/$2.22 Pepsi & Dew Throwback MAX Cease Fire Black Jack Cherry MAX Sierra Mist Cranberry Sobe Base Restage SS Juice Restage Trop JD Restage SLW Nat Energy Amp Energy Juice Frapp Vanilla Light E&C Vanilla Light AMP SFLA Lit Restage Brisk 1 Liter .99 Sobe UTC SS Only AMP Juice Multi Serve Sobe Lifewater O Calorie G2

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