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Robin Ciccariello, Jenni Anderson, Ryan Robertson, Crystal Makridis, Steven Marsh, & Ryan Hajdu

Interviews:123 People Surveyed: 49 Hypotheses Tested:17 Invalid Hypotheses: 4. Robin Ciccariello, Jenni Anderson, Ryan Robertson, Crystal Makridis, Steven Marsh, & Ryan Hajdu. Vibrant Team. Robin Ciccariello Marketing & Advertising Jenni Anderson Sales & Marketing Crystal Makridis

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Robin Ciccariello, Jenni Anderson, Ryan Robertson, Crystal Makridis, Steven Marsh, & Ryan Hajdu

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  1. Interviews:123 People Surveyed: 49 Hypotheses Tested:17 Invalid Hypotheses: 4 Robin Ciccariello, Jenni Anderson, Ryan Robertson, Crystal Makridis, Steven Marsh, & Ryan Hajdu

  2. Vibrant Team Robin Ciccariello Marketing & Advertising Jenni Anderson Sales & Marketing Crystal Makridis Public Relations Ryan Robertson Business Management Ryan Hajdu Hospitality Steven Marsh Economics

  3. Our Original BMC…What we Thought • Mass Market • Anyone who waits • Services • Amusement Parks • Government • Restaurants • Not To include people waiting less then 15 minutes • Production • Problem Solving • Platform/Network • Entertainment • Reduced Boredom • Specific Apps catered to the service • Allows people to multitask • Outside Shopping • Outside Advertisement • Co-Creation • Self Service • Personal Assistance • Types: • Buyer/Suppliers • Motivations: • Acquisition of particular resources and activities • Direct Sale • Online Store • Apps inside the device • Physical • Human • Financial • Assets • Subscriptions • Advertising/ APPS • Value L1

  4. What we Thought…Value Proposition • People don’t like waiting in lines • People would want something to do • People would like to save their battery on the phones • People were not willing to wait very long

  5. What we did…Value Proposition • We interviews over 30 people as a group from the different places • Disneyland • Movies • Restaurants • Offices • Malls • Government Offices

  6. What we found out…Value Proposition • Production • Problem Solving • Platform/Network • Mass Market • Anyone who waits • Services • Amusement Parks • Government • Restaurants • Not To include people waiting less then 15 minutes • Co-Creation • Self Service • Personal Assistance • Entertainment • Reduced Boredom • Specific Apps catered to the service • Allows people to multitask • Outside Shopping • Outside Advertisement • Types: • Buyer/Suppliers • Motivations: • Acquisition of particular resources and activities • Amusement • Entertainment • Restaurants • Government • > 30 Minutes • Direct Sale • Online Store • Apps inside the device • Physical • Human • Financial • Value • Assets • Subscriptions • Advertising/ APPS

  7. What we thought…Customer Segments • People had phones but didn’t want to use them • The average time customers would wait would be less then 10 minuets • People would walk away if they had to wait to long • People would want something to do to pass the time

  8. What we did…Customer Segments • We posted an online survey through surveymonkey.com • We asked a Varity of questions to test our hypothesis • We analyzed the data from about 50 quizzes

  9. What we found out…Customer Segments

  10. What we thought…Channels We wanted a physical product that would be a combined element of Glimm, Long Range Systems, and iPad Restaurants would have some type of budget for it We could get the products made through different third party outlets

  11. What we did…Channels • We researched the prices of different waiting devices • We asked 20 restaurants what their budgets were • We talked to 10 regional sales managers to talk about pricing

  12. What we found out…channels • Direct Sales • Apps

  13. What we thought…customer relationships After pivoting we thought that more restaurants/customers would be interested in buying our product Build Stronger Customer Relationships Because of our pivot, more restaurants/customers will be interested in buying our product

  14. What we did…customers relationships • We went back to 10 previously interviewed restaurants and interviewed 23 new restaurants to see if interest increased • Switched to stationary device • Comparable to Glimm screens • Device would be interactive, include games • Connect via app to customers smartphones • App will send alerts to phones including waiting details and alerting when their table is ready

  15. What we found out…customer relationships • Self Service • Personal Assistance • IT Support

  16. What we thought…revenue model & Partners Revenues would mainly be gained through subscription fees, licensing fees, and advertising on our app A secondary source of income would be through the sales of the Glimm type screens Restaurants would want to partner with us

  17. What we did…revenue model & Partners • We spoke with 30 new restaurants to get a feel for what they would be interested in and able to purchase. • We asked if they would be wanting to participate with us • If not why?

  18. What we found out…revenue model & Partners • Assets • Hardware Purchase • Subscriptions • Advertising/Apps

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