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Paper and the Environment A presentation for Mailer’s Technical Advisory Committee (MTAC)

Paper and the Environment A presentation for Mailer’s Technical Advisory Committee (MTAC) May 6, 2004. Overview. Environmental Issues and Campaigns AF&PA Approach and Resources. Environmental Issues and Campaigns. Campaigner Issues. Recycling Waste stream/landfill reduction Old growth

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Paper and the Environment A presentation for Mailer’s Technical Advisory Committee (MTAC)

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  1. Paper and the Environment A presentation for Mailer’s Technical Advisory Committee (MTAC) May 6, 2004

  2. Overview • Environmental Issues and Campaigns • AF&PA Approach and Resources

  3. Environmental Issues and Campaigns

  4. Campaigner Issues • Recycling • Waste stream/landfill reduction • Old growth • Chain-of-custody • Clean production • Alternative fibers

  5. The Paper Campaign

  6. Catalog Campaign

  7. Cumberland Plateau

  8. Hewlett-Packard Kinko’s Mail-Well McDonald Nike The Paper Working Group • Norm Thompson • Staples • Starbucks Coffee • Time • Toyota Motor Sales

  9. AF&PA Approach and Resources

  10. AF&PA Approach • Recycling Program • Printing-Writing/EPP Program • PIAC Program

  11. Recycling Program • 55% paper recovery goal • Video • Partnerships • Research • Recycling program toolkits • Brochures/printed materials • Annual statistics • Articles/speaking opportunities • Tradeshows

  12. Printing-Writing/EPP Program • Paper Brochure • Tested messages • Q&A • Customer/consumer research • Model procurement policy • Articles/speaking opportunities

  13. PIAC Program • PIAC Environmental Taskforce • Environmental toolkit • Articles/speaking opportunities • On-product recycling logo

  14. Contact Information Robin BakerDirector, CommunicationsAmerican Forest & Paper AssociationPH: 202-463-5185Email: robin_baker@afandpa.orgWebsite: www.afandpa.org

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