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Why communicate?

Why communicate? . Why is it important to communicate? When should this process begin? Who should be involved? What are some factors to consider and what should this process look like?. Why Communicate?. Counter the influence of vested interests ! Define yourself rather than be defined!

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Why communicate?

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  1. Why communicate? Why is it important to communicate? When should this process begin? Who should be involved? What are some factors to consider and what should this process look like?

  2. Why Communicate? Counter the influence of vested interests ! Define yourself rather than be defined! Get public support!

  3. Why Communicate? Transparency Build Trust Increasing Demand for Public Participation Consensus

  4. Why Communicate? Winners, losers and fence sitters Cost of not communicating

  5. Coalitions Monitoring Contracts New way of doing business! High Stakes Individual  Collective Coalition Communications

  6. New Way of Doing Business! • Alignment with a common goal • Advocate for the initiative • Educate the public

  7. Communicating Around a Coalition Collective Interests Assess when interests of the individual unit might conflict with the group Clear goals and messages

  8. When and Who? NOW! Unified Messages on the Coalition! Involve your communications units.

  9. Remember: prepare for all eventualities The wrong information could get out if messages aren’t clear Plan for crisis communications

  10. Moving Forward Integrate communications into your action plans!

  11. Comments? Questions for Jose Manuel and Arathi? Thank You!

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