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Networking: Make it Memorable

Learn the importance of networking and how to make it memorable. Discover the mindset and conversation starters that will help you connect with others effectively. Follow up with potential contacts to solidify connections. Take ownership of the networking process and achieve your goals.

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Networking: Make it Memorable

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  1. Networking: Make it Memorable

  2. Importance of Networking • Make connections • Build the right relationships • Generate business

  3. Own the Networking Process • 100% accountability • Positive • Have a Goal-what are you trying to accomplish? • Be memorable

  4. Where to Network Your target market or the people who do business with your target market must be at the networking event. • Professional Groups Provisors ABA OCBA Chamber of Commerce BNI • Industry Events or Trade Shows • Charitable Organizations

  5. Mindset Networking the ‘Old’ Way Manipulation, scarcity, and fear • How can I push my agenda? • How can I get or keep the attention on myself? • What can I say to really impress or manipulate? • How can I use each contact to get what I want or need?

  6. Mindset Networking the ‘Right’ Way • What can I give and offer to others? • How can I help others to be successful? • How can I start and continue friendly conversations? • How can I put others at ease? • How can I best express my sincerity and generosity? • How can I listen attentively so as to recognize the needs and desires of others? • How can I provide true value to others? • How can I fully express myself so I can make genuine connections with others?

  7. Conversation Starters Start Conversations by Asking Interesting Questions • What personal project are you working on right now? • Working on anything exciting lately? • How do you know the host? • Have you been to an event like this before? • What was the highlight of your day? • What was the highlight of your week? • Is this your busy season? Is this a busy time for you? • What are you doing this weekend…what’s your favorite thing to do on the weekends? • What are your favorite restaurants around here? • Keeping up with __sport__ recently?

  8. Follow Up • Follow up within 24 hours with an email or call…whichever is appropriate • Make the follow up personal • Build on the connection you made • Have a call to action in your follow up • Put contact information into a CRM

  9. Summary • Own the networking process • Go to networking events with your target market in mind • With the right mindset you can be effective • Follow up

  10. Gary Johnson, President of J2 Marketing Consultants, helps attorneys get more profitable clients. He is a certified Book Yourself Solid marketing coach with over 20 years experience. Gary’s experience building strategies and applying proven techniques offers an effective way to help attorneys grow their practice by bringing in ideal clients. He provides the tools needed to focus his clients on building in value when approaching prospective clients. Gary makes the process easy and takes pride in helping his clients achieve their goals. www.j2marketingconsultants.com

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