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Understanding your brand

Understanding your brand. & maximising social media. Understanding Your Brand. I’ll name that brand in one… Understanding your brand A brand game. Brand Arrows. Brand Game. Brand Game. Brand Game. Maximising Social Media.

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Understanding your brand

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  1. Understanding your brand & maximising social media

  2. Understanding Your Brand • I’ll name that brand in one… • Understanding your brand • A brand game

  3. Brand Arrows

  4. Brand Game

  5. Brand Game

  6. Brand Game

  7. Maximising Social Media • Facebook remains #1 social network topping for account ownership (83%), active usage (49%) and visit frequency (56% of users log >1 per day) • Facebook continues to experience declines but the extent of drop in H2 2013 (3%) over-exaggerated. Still hugely popular among all demographics • Biggest rises in numbers were on newer or less established networks. Led by Instagram (+23%) and Reddit (+13%); it’s a complex world

  8. Which Social Media

  9. Differences by demographic • >50% of active users on all the top social platforms are drawn from the 16-34 age group but it is the 25-34s who form the largest share of users on nearly all of them • 16-24s are ahead only on Youtube (32%), Instagram (39%) and Tumblr (45%) with 31% of Pinterest’s active users also drawn from this age bracket. This reflects the enthusiasm with which the youngest networkers embrace newer networks together with their slight movement away from the longer-established platforms

  10. Maximising Social Media • Objectives • Customer service? • Awareness? • Attract custom? • Share benefits / demo? • Audience • Thread of steel / narrative • Tone of voice • Consistency & constancy • Human & connected: social is not broadcast • Channels: Facebook, Twitter & Instagram all in use by your audience • Visual content wins

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