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4 Years of Coaching – What have I learnt?. Top problems. Lack of sales Marketing stopped working High and growing Overheads Inmates are running the asylum Lack of owner time. One: Got-to have Passion. Two: Marketing is Key. Be Seen. On the job How you behave Vehicles Signage
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Top problems • Lack of sales • Marketing stopped working • High and growing Overheads • Inmates are running the asylum • Lack of owner time
Be Seen • On the job • How you behave • Vehicles • Signage • Internet • Internet Media • PR
What are your customers questions? • Time • Price • What to expect • Protections
Simon Sinek People don’t buy what you do they buy why you do it
Arrive on time • Send out your invoices • If it feels uncomfortable – it usually is! • Do your sales calls
Where does the problem occur • Define what you really need • Hire attitude not skills • Test them • Build the relationship not the job
7. Sorry - it is all about you • Be above the line • Do what you are good at – get someone else to do what you are not • Build relationships • Business is a long term game • Stay on purpose
How you can help me I get things done and see the business reality • SME CEO roles • Corporate • Marketing Manager • Business Development Manager • Project Manager