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Mr. David C. Carey Area Director, Pacific

Hawaii 2012. Mr. David C. Carey Area Director, Pacific. Hawaii Snapshot. Hawaii Snapshot Fiscal Year 2011. Annual Sales - $246M Customer Transactions 3.89M Hawaiian Products DeCA Purchased Products Worth $41.1M from 94 Hawaii Firms (Excludes Produce Items)

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Mr. David C. Carey Area Director, Pacific

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  1. Hawaii 2012 Mr. David C. Carey Area Director, Pacific

  2. Hawaii Snapshot

  3. Hawaii Snapshot Fiscal Year 2011 • Annual Sales - $246M • Customer Transactions 3.89M • Hawaiian Products • DeCA Purchased Products Worth $41.1M from 94 Hawaii Firms (Excludes Produce Items) • 140 Varieties (5.3M lbs) Locally Grown Fruits and Vegetables ($5.1M) from 118 Farms • This represents 21% of produce sales

  4. Hawaii Snapshot – FY 2011 • Savings to Patrons • In Hawaii 48.5% • Worldwide 32.0% • Hawaii’s Transaction Counts 3.9M - Up 2.12% • Hawaii’s Sales per Transaction $63.15 – Up 2.44% • Hawaii’s Sales $246M – Up 4.61%

  5. Local Produce Sales • Contract Awarded to Coast Produce in Oct 2006 • Coast’s Partner is Honolulu-Based Armstrong Produce • Armstrong Uses 5 Local Wholesalers/Distributors toSupply Locally Grown and Mainland Procured Produce Items • In 2011, Armstrong Supplied $24.3M in Fresh Fruits and Vegetables • $5.1M was Procured Locally • Locally Procured Produce: • Line ItemsPoundsSales Volume% of all Produce Sales140 5.3M $5.1M 21%

  6. Hawaii Food Show

  7. Hawaii Million-Dollar Vendors • Five companies that do business with commissaries exclusively in Hawaii received more than $1 million from DeCA in FY2011, which ended Sept. 30, 2011 • Meadow Gold Dairies • Diamond Head Wholesale, Inc. • Daiichiya Loves Bakery • Hawaii Foodservice Alliance LLC • Golden Touch Trading, Inc. • Three companies that began selling to commissaries in Hawaii and now sell to commissaries outside of Hawaii received more than $1 million from DeCA in FY2011 • Hawaiian Isles Kona Coffee Co. • Hawaiian Host Candies of LA, Inc. • Paradise Beverages, Inc.

  8. Commissary Rewards Card • Objective • Collection of Patron Demographics • Understanding our Customers • Deliver a 21st Century Commissary Benefit • How it will work • All Commissary Rewards Cards will be distributed in-store • Register the card at the Commissary Rewards Website • Patron clicks on the coupon to use/redeem • Digital offers are loaded directly to the patrons account • Scan the card and save

  9. Commissary Rewards Card • Timing/Roll-Out • Fort Lee is the first pilot store – began on 8 August • Full launch planned for early September • Benefits • Generate additional savings via a digital coupon • Earth Friendly (Reduction in paper) • Save time by not clipping, storing and remembering to bring coupons • Available in ALL Commissaries CONUS and OCONUS

  10. Commissary Rewards Card • Assistance Needed • Industry participation is highly encouraged • New item launch/Promotional display tie in/ Target coupons • Commissary team understands and encourages the use of the program • POC: Marye Carr, Program Manager (804) 734-8000 ext 52781

  11. Hawaii Sales ComparisonFYTD 2012 (thru June 2012) Hawaii savings were 48.5% in latest price comparison survey (after tax and surcharge)

  12. Hawaii Customer TransactionsFYTD 2012 (thru June 2012)

  13. Questions?

  14. Mahalo

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