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AFRICA MEDIA SERVED THE AFRICAN WAY Linus Gitahi GCEO Nation Media Group

AFRICA MEDIA SERVED THE AFRICAN WAY Linus Gitahi GCEO Nation Media Group . MEDIA MADE IT POSSIBLE. GENESIS OF MEDIA. History of mass media can be traced back to the early days of dramas that were performed in various cultures. EVOLUTION OF AFRICAN MEDIA. AFRICAN JOURNEY

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AFRICA MEDIA SERVED THE AFRICAN WAY Linus Gitahi GCEO Nation Media Group

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  1. AFRICA MEDIA SERVED THE AFRICAN WAYLinus Gitahi GCEO Nation Media Group

  2. MEDIA MADE IT POSSIBLE

  3. GENESIS OF MEDIA • History of mass media can be traced back to the early days of dramas that were performed in various cultures.

  4. EVOLUTION OF AFRICAN MEDIA • AFRICAN JOURNEY • From drum beats to • band width.

  5. MEDIA IMPACT ON SOCIETY • +ve US RADIO • During the Depression of the 1930s, radio broadcasting brought hope to a dispirited populace.

  6. MEDIA IMPACT ON SOCIETY • -ve RWANDESE RADIO • Radio helped fuel the genocide in Rwanda

  7. MEDIA IMPACT ON SOCIETY • Revolutionary - MTV • Helped shape the 80s generation in terms of what is cool or not.

  8. MEDIA IN KENYA’S HISTORY • Key player • Media has been an integral component and player in Kenya’s society.

  9. IMPORTANCE OF RESEARCH • Laboratory subject • Human social behaviour can be subjected to scientific study as legitimately as can a physicist’s atom or biologist’s cell. Challenge is not just researching what is Being consumed but more importantly What can be consumed and be part of Africa’s revolution and growth.

  10. Moving on……. • Africanisation of the continent’s media and establishment of an afrocentric database of communication literature. • Africa is on the verge of major adoption of digital communication which should change our lives forever. • Interesting though is that the more this happens , the more Africa is embracing the African story. • Research both in terms of focus and technology must also evolve radically.

  11. NMG’S MEDIA LAB • R&D • Growth and innovation need to be studied and nurtured.

  12. Some key observations 1)Africa will embrace digital media at less than half the time it took the developing world…..because it is responding to a need. Developed world were experimenting. 2)Though Africa is diverse in cultures, there is a lot that we have in common than not. Somebody must work on distilling that ! This will be the bases of future communication and even platforms for launch of goods and services. 3)The world has evolved from ,Hunting and gathering , agrarian revolution, industrial revolution ,Information(digital) ,revolution and now we are in Knowledge revolution. Africa has the potential to win here as it calls less of capital and more of exercising our minds. Research has a lot to do in supporting Africa in this revolution. 4) We must interest our governments in research .Part of the reasons that governments miss allocate resources is pure ignorance.

  13. Some key observations contd 4)Legislation…We need to lobby for governments right across Africa to devote more resources to research as it’s the only way we can have certainty about the way we allocate scarce resources.

  14. THANK YOU

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