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Health Media Group

Health Media Group. The New Media Group - A team of prominent journalists and leading medical and pharmaceutical specialists. HMG - Five Media Channels. “ Bulgarian medical practice ” – monthly magazine for doctors and chemists

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Health Media Group

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  1. HealthMedia Group The New Media Group- A team of prominent journalists and leading medical and pharmaceutical specialists

  2. HMG - Five Media Channels • “Bulgarian medical practice”– monthly magazine for doctors and chemists • “Talking about health” – a health topic weekly broadcast on Darik Radio • “Life and health” – weekly newspaper for health and modern lifestyle • www.health.bg – health web portal • “Talking about health”–a health topic weekly broadcast on TV Europe

  3. The Magazine „Bulgarian medical practice” is: • Well established in the medical community for 5 years now • Scientific practical journal • Original in terms of genre, topics and graphic design • circulation-14 000 • 64 pages, full color • distribution–personally, to the target doctors andchemists • free copies • Target groups: GPs, specialists and chemists (people with higher income than the average level of the country)

  4. Target groups of doctors ,according to their speciality • GPs– 4324 infectionists - 180 • internists– 490orthopedists- 250 • cardiologist – 806physiotherapist - 398 • pediatrician– 668allergists - 58 • pulmologists– 323 surgeons- 166 • urologists– 346 plastic surgeons- 11 • gastroenterologists – 344rheumatologists - 42 • nephrologists– 177 dermatologists- 277 • endocrinologist– 412 oncologists - 91 • otolaryngologists – 312pharmacies - 4325

  5. Distribution Плевен Варна • 4324 GPs • 5351 specialists in hospital and prehospital aid • 4325 chosen chemists София Бургас Стара Загора Пловдив Благоевград

  6. Impressive state-of-the-art graphics • Aesthetically combined graphics and text • Harmonious design • Impressive illustrations andphotographs

  7. BMP partners are: • Ecopharm, GlaxoSmithKline, Roche, Novo Nordisk, Bayer, Abbott, Zentiva, Sanofi-Pasteur KRKA, Polfa, Alcon, Medica... • Coca-Cola, Moto-Pfoe, First Investment Bank, Citroën, BulIns,Andrew’s fashion studio....

  8. The National competition “Miss and Mister General Practitioner” The Spring mask ball for the doctors

  9. Possibilities for advertising • Logo on thr first cover • Advertisement on the second, third and forth cover • Image and product advertising in the body-contents • PR-materials • Leaflets • Made to order Surveys

  10. “Talking about health”Healthtopic weekly broadcast on Radio

  11. “Talking about health” • Health Radio Broadcast-in cooperation between Darik radio and “Health media group”. • Promotes preventive medicine and appropriate treatment of significant diseases • Its purpose is to suggest a healthcare live and European lifestyle • Radio Audience–more than 100 000 people (the audience of Darik in this hour-zone)-of various groups in terms of age and social stratum

  12. Talking about health: • The broadcast combines an educational and entertainment approach • It is on air in an apt hour-zone, appropriate for a health broadcast- on Sunday from 9 a.m. to 10 a.m. • The presenter Tony Marinova is a popular, well established radio journalist, specialized in the field of healthcare • The guests are of the most prominent Bulgarian medical specialists • A life phone line open for listener’s questions • Has a big advertising potential , as a part of “Health media group”

  13. Newspaper“Life and health”

  14. “Life and health” • Weekly newspaper about health, healthcare live and public healthcare services • 16 pages • Size А3, full color • circulation– 75 000 • distribution-free

  15. Distribution • 200 profit-making pharmacies in 20regional cities • Piccadilly supermarket chain-8 locations - Sofia– Mall of Sofia & City Center Sofia - Varna – 4 supermarkets -Veliko Tarnovo -Burgas • Airport Sofia • Sheinovo Hospital • ISUL Hospital • Rehabilitation and SPA centers • VIP readers– direct delivery to the institutions and companies • Subscription on request- attractive price, covering only transport expenses

  16. Newspaper “Life and Health”profile of the target audience -Demographic -age structure – 20-55 years -residents of cities -predominantly women -Social individuals:- responsible for household purchases -choosing high quality products /as opposed to low price/ - interested in new tendencies /healthy nutrition and lifestyle/ -Economic - active professional commitment - with medium and high income

  17. Newspaper “Life and Health” • Presents in detail news, popular events and novelties on health-related topics. • Team – prominent experienced journalists and leading medical specialists • Contemporary refined graphic design

  18. Our Principles: • Promoting modern healthcare lifestyle • Presenting precise, up-to–date and useful information • Competent opinion on important public healthcare problems • Consulting prominent medical specialists • Open to Readers feedback • Providing information on medicines and remedies

  19. Talking about health - health topic weekly broadcast on TV • Health TV Show on TV Europe • Sunday from 9:30 am to 10:00 am • The host is a prominent Bulgarian professor of medicine • Presents significant current healthcare problems. Highlights prevention, competent treatment of significant diseases and healthy lifestyle • Addresses a versatile audience

  20. Health Web Portal www.health.bg • Current issues, news and articles on healthcare problems • Detailed and updated references to : diseases, drugs and healthcare institutions, pharmacies, specialists, etc. • Heading on varied matters: women, men, children, healthy lifestyle / diet, weight, sports, sex, style, cosmetics/. • Online archive- magazine, newspaper, radio broadcast and information on upcoming issues.

  21. HEALTH MEDIA GROUP Being Healthier

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