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Cultural Influence on Media

Cultural Influence on Media. Norah Al- Sharari Nicoya Helm ELPS 760 Fall 2013. How Does Mass Media Influence Society? In other words: How do different types of mass media influence different types of people? . What is Mass Media.

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Cultural Influence on Media

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  1. Cultural Influence on Media Norah Al-Sharari Nicoya Helm ELPS 760 Fall 2013

  2. How Does Mass Media Influence Society? In other words: How do different types of mass media influence different types of people?

  3. What is Mass Media • Any form of communication which is meted out to the people at large, through the various forms of communication. • Any form of communication which is seen and understood by a large mass of people can be taken to mean mass communication or media channels. Buzzel (2013)

  4. Examples of Mass Media • television, radio, movies, newspapers, and the Internet

  5. Influence of Mass MediaPositive • Youth • Increased social, political and cultural awareness (Mokeyane, 2013) • Development of social skills through social media (Mokeyane, 2013) • Adults • Increased access to democratic process ("New media, globalisation and popular culture," 2013) • Greater access to different sources of information (Heisler, 2013)

  6. Influence of Mass MediaNegative • Youth • Development of negative body image due to media images (Curtis, 2012; Mokeyane, 2013) • Encouragement of negative behaviors (drug abuse, violence, etc.) (Mokeyane, 2013) • Advertising and encouragement of consumerism (Curtis, 2012; Osborn, 2006) • Adults • Media from dominant culture can “take over” local culture (Osborn, 2006) • Advertising and encouragement of consumerism (Curtis, 2012; Osborn, 2006)

  7. Mass Media and Education • Possible Benefits • Access to all types of educational resources through the Internet • Access to cultural resources through global media such as Youtube and satelite TV • Possible Drawbacks • “Global” culture can replacelocal culture, including language (Osborn, 2006) • Conflict of interest – “free” educational medial may come with advertisements that have messages that conflict with educational goals

  8. References • Curtis, A. (2012). Mass Media Influence on Society. Retrieved 10/1/2013, 2013, from http://www.uncp.edu/home/acurtis/Courses/ResourcesForCourses/Media&Society/MassMediaInfluenceOnSociety.html • Heisler, M. (2013, 5/20/2013). Mass Media and Its Influence on American Culture. Retrieved 11/1/2013, 2013, from http://makaylaheisler.wordpress.com/2013/05/20/school-mass-media-and-its-influence-on-american-culture/ • Mokeyane, K. N. (2013). Media's Positive and Negative Influence on Teenagers. Retrieved 11/1/2013, 2013, from http://everydaylife.globalpost.com/medias-positive-negative-influence-teenagers-10506.html • New media, globalisation and popular culture. (2013). Retrieved 11/2/2013, 2013, from http://revisionworld.co.uk/a2-level-level-revision/sociology/mass-media-0/new-media-globalisation-and-popular-culture • Osborn, R. L. (2006). The Influence of American Popular Culture in the Global Media. (Master of Arts in Media Communications), Webster University, St. Louis, Missouri. Retrieved from http://www2.webster.edu/~garyford/class_materials/MEDC%206000%20-%20Rebecca%20Osborn%20Thesis-SP2-06.pdf

  9. Question and Answer

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