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Political Influence on Media. Role of government in regulating ownership, technology, content, and distribution. Four Theories of the Press Authoritarian Socialist-Communist Libertarian Social Responsibility. Radio Act of 1927 Communication Act of 1934.
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Political Influence on Media • Role of government in regulating • ownership, • technology, • content, and • distribution • Four Theories of the Press • Authoritarian • Socialist-Communist • Libertarian • Social Responsibility
Radio Act of 1927 Communication Act of 1934 1.Broadcasting is a unique medium: not a common carrier 2. Spectrum: Use, but not the ownership thereof (PICON). Based on scarcity 3. Equitable Distribution 4. Federal power to regulate is discretionary, not absolute 5. F.R.C. (1927) F.C.C. (1934)
Political Influence on Media • Regulation Issues • Public Interest v. Regulation Debate • Three Basic Media/Government Relationships • Regulation Differences based on Technology and Known Science • Media Wants (Favorable) Regulation (aka “Deregulation”) • Regulation Produces Winners and Losers Signing the Telecommunications Act of 1996
Political Influence on Media • Regulating Ownership and Control • Media Outlets • Programming (Fin-Syn) • Technology
Political Influence on Media 1.Networks/Affiliates (NBC v. US): The changing nature of networks 2. Licensing: Brinkley v. FCC Metro v. FCC 3. Ownership Multiple ownership (Local, National, Radio/TV) Broadcast/Newspaper cross-ownership
Political Influence on Media • Regulating Ownership and Control • Media Outlets • Programming (Fin-Syn) • Technology • Regulating Content and Distribution • Fairness Doctrine • Morality: Sexuality and Violence Ratings and Warnings • False Advertising • National Security
Political Influence on Media • 1.Networks/Affiliates (NBC v. US): The changing nature of networks • 2. Licensing: Brinkley v. FCC Metro v. FCC • 3. Ownership Multiple ownership (Local, National, Radio/TV) Broadcast/Newspaper cross-ownership • First Amendment Fairness Doctrine: Red Lion,Meredith Section 315 (Equal Time) Section 312 (a) (7) “Reasonable Time” • Indecency
Political Influence on Media • Regulating Ownership and Control • Media Outlets • Programming (Fin-Syn) • Technology • Regulating Content and Distribution • Fairness Doctrine • Morality: Sexuality and Violence Ratings and Warnings • False Advertising • National Security