1 / 13

The Media Influence

The Media Influence. What do you see in the picture…. Which line is longer…. The two lines above are the same length, but the diagonals extending outward from both ends of the lower line make it look longer than the upper line.

rasul
Download Presentation

The Media Influence

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Media Influence

  2. What do you see in the picture…

  3. Which line is longer… • The two lines above are the same length, but the diagonals extending outward from both ends of the lower line make it look longer than the upper line

  4. Don`t read the wordsbelow, justsay the coloursthey are printed in as fast as youcan Red Yellow Green Blue Red Blue Green Blue

  5. Perception Percpetion • The process by which an individual selects, organizes, and interprets information into a meaningful picture of the world. • YOUR interpretation of “reality”

  6. The Media • The media can include: • TV • Internet • Film • Music • Print Ads

  7. Normalizing and Glamorizing • Normalization • portraying the use of alcohol and tobacco as a routine, natural part of everyday activities. • Glamorization • associates tobacco and alcohol use with desirable qualities such as popularity, success, attractiveness, independence, maturity, fun, celebration, relaxation, and an escape from reality.

  8. Commonly Perceived “Benefits” of Tobacco and Alcohol 1. Use is a Rite of Passage • a way to enter adulthood, be grown up. 2 .Use by Successful, Attractive People • a way to be popular, glamorous , sexy, charming, tough, independent, strong . • Use Is Normal • a sense that “everybody’s doing it.” 4 . Use Is Safe or Not Harmful • a sense that it can’t be that bad or so many people wouldn’t do it, or that use isn’t dangerous in moderation for just a few years. 5 . Use Is Relaxing in Social Settings • a way to feel at ease in a group or a crowd ; to relax, escape, and celebrate

  9. Making the Sale Advertising Techniques • Colour • Graphics • Endorsements • Associations • Buzz words

  10. Critical Media Questions • What does the manufacturer want you to believe? • Name 3 things they want you to believe • How is media message communicated? • How do they give you this impression • Sound, music, camera angles, endorsements • Who receives the message –”target audience” • Who is the intended audience • What is NOT being said and why? • What information is missing about the product

  11. Under the Influence of Music…. • Teenagers listen to an average of nearly 2.5 hours of music per day. • One in three popular songs contains explicit references to drug or alcohol use • That means kids are receiving about 35 references to substance abuse for every hour of music they listen to

  12. Under the Influence of TV • Many television shows most popular with teens ages 12-17 have alcohol ads. • Throughout 2004, alcohol companies placed 5,085 ads on programs such as Survivor, Fear Factor and That ‘70s Show, at a total cost of nearly $53 million. 

More Related