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MTV Saved America

MTV Saved America. Erin O’Connell Alli Pintal Heather Hand. MTV News. The news division of MTV. Began in the late 1980’s with the program, The Week in Rock . First started only with music news around the world.

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MTV Saved America

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  1. MTV Saved America Erin O’Connell Alli Pintal Heather Hand

  2. MTV News • The news division of MTV. • Began in the late 1980’s with the program, The Week in Rock. • First started only with music news around the world. • Soon began to cover political news starting with the 1992 presidential elections.

  3. “Choose or Lose” • MTV campaign that started with the 1992 elections. • Encouraged up to 20 million people to register to vote. • Hosted a town hall forum for Bill Clinton. • Showed debates about important issues such as gay rights, terrorism, education, and the war.

  4. “Vote or Die” • MTV worked with P. Diddy on his Vote or Die campaign. • Encouraged young people to vote. • Many other celebrities who supported the campaign were shown on MTV to convince viewers to register to vote… • Mary J. Blige, Mariah Carey, 50 Cent.

  5. “Fight For Your Rights” • Annual Campaign promoted by MTV. • Began in the 1990s and appeared again in the early 2000s. • Slogan – “Speak Out/Stand Up Against Violence.” • Goal is to make young people aware about America’s issues with violence, drugs, and crime.

  6. Diversity • Tila Tequila • Promoting gay and bi-sexual relationships, that are becoming legal in many places. • Next • Dating show that shows different races coming together in relationships. • Other dating games: • Parental Control • Exposed

  7. True Life • MTV reality series that began in 1998. • Documents people’s lives and shows their problems. • Educates people on different issues. Some of these include… • Drug Addictions • Interracial Relationships • Teen Pregnancy • Debt • OCD • Obesity • Family Problems

  8. “Think MTV” • Most recent MTV activism campaign • Mission Statement • We exist to inspire young people to take action to improve their lives and communities by unleashing the shared power and voice of young people and MTV. • Active voices of current and popular TV stars. • Discuss current issues such as same sex marriages, elections, and the war. • Aired a series of ads on MTV called Break the Addiction, which encouraged viewers to use less energy and fossil fuels.

  9. Hate Crimes Awareness Campaign • 2001 campaign to promote awareness. • MTV stopped regular programming on April 6, 2001 for 24 hours. • Aired the movie, Anatomy of a Hate Crime, based on the true story of the 1998 murder of a gay college student. • After, MTV held a discussion on the movie and later showed names of hate crime victims.

  10. The War in Iraq • MTV hosted a debate with candidates Hilary Clinton and Barack Obama to discuss their views on the war. • On the MTV website, there is a page dedicated to the war in Iraq where people can get updates, read articles, and look at pictures.

  11. MTV News : You Hear it First • Program featured on MTV that shows new upcoming artists and bands. • Helps them gain popularity by playing their music. • Many successful musicians got started with the help of MTV. • With their music video debuts on MTV in the 1980s, Kiss, Madonna, and Michael Jackson all gained popularity worldwide.

  12. Sources • http://upload.wikimedia.org/wikipedia/de/thumb/c/ce/MTV-Logo.svg/673px-MTV-Logo.svg.png • http://yourhereblog.mtv.com/ • http://think.mtv.com/Issues/politics/ • http://www.black-collegian.com/issues/1stsem04/diddy2004-1st.shtml • http://www.gatesfoundation.org/nr/AnnualReports/annualreport05/programs_education_mtv_campaign.htm • http://www.mtv.com/news/conflict_in_the_gulf/ • http://www.mtv.com/news/yhif/allen_lily/

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