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Business Plan Preparation Value Proposition

Business Plan Preparation Value Proposition. Frank Moyes Leeds School of Business University of Colorado Boulder, Colorado. Tonight’s Agenda. Topics Value Proposition Is This a Real Business Presentation In the Fire Team meetings. Next Week. Topics PRODUCT/SERVICE DESCRIPTION Margins

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Business Plan Preparation Value Proposition

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  1. Business Plan Preparation Value Proposition Frank MoyesLeeds School of BusinessUniversity of ColoradoBoulder, Colorado Value Proposition

  2. Tonight’s Agenda • Topics • Value Proposition • Is This a Real Business • Presentation • In the Fire • Team meetings Value Proposition

  3. Next Week • Topics • PRODUCT/SERVICE DESCRIPTION • Margins • Elevator pitch • Assignment: read BP pp 6-7 • Hand-in: • 3 Alternative Value Propositions • Model Company description • F2F Step 3: Sniff Test • Activity: In the Fire Value Proposition

  4. Value Proposition Value Proposition Product/service features Target market Benefits

  5. Product/Services • Description of attributes • Key features & environment • What is unique? Value Proposition

  6. Target Customer Value Proposition • Who uses? • Consumer - demographics & psychographics • Business - industry/sector, size, characteristics • Who pays?

  7. Benefits • Emotional: ambition, power, independence, achievement, ambition, pride of ownership, comfort, love, friendship, security, style, self improvement, etc. • Social: status, image, popularity with friends or family members, reputation of brand, personal relationships, style, fashionable, etc. • Health: stress, fitness, mental capacity, strength, sex life, quality of life, muse, etc. • Financial: revenue, costs, savings, productivity, pricing, profitability, market share, save time, productivity, etc. Value Proposition

  8. 0 Simple Value PropositionSST Corporation “SST is a stainless steel toothbrush company. By its one bristle brush made of high tensile stainless steel, it provides an exhilarating tooth cleaning experience to thrill-seeking X-gen consumers” http://gizmodo.com/gadgets/gadgets/tifinity-titanium-toothbrush-like-a-metal-scouring-pad-for-your-teeth-235314.php Value Proposition

  9. Simple Value PropositionDell Computer “Dell Computer sells personal computers to consumers. Our build-to-order manufacturing and customer-direct sales enable us to offer custom built computers at very competitive prices. Our customers get the computer that they have always imagined and save money.” Value Proposition

  10. I want to supply boat owners with high quality boat names, registration numbers, and graphics by using our website. My site is unique in the fact that it allows the end user to have a hand in the design process and by allowing the customer to preview the image before submitting the order. EVERY boat owner is a potential customer of ours due to the fact that EVERY boat MUST display its registration numbers on the bow of the boat. I want to supply boat owners with high quality boat names, registration numbers, and graphics by using our website. My site is unique in the fact that it allows the end user to have a hand in the design process and by allowing the customer to preview the image before submitting the order. EVERY boat owner is a potential customer of ours due to the fact that EVERY boat MUST display its registration numbers on the bow of the boat. Clothing Store “Help people dress better.” Source: Marketing Experiments Value Proposition

  11. I want to supply boat owners with high quality boat names, registration numbers, and graphics by using our website. My site is unique in the fact that it allows the end user to have a hand in the design process and by allowing the customer to preview the image before submitting the order. EVERY boat owner is a potential customer of ours due to the fact that EVERY boat MUST display its registration numbers on the bow of the boat. I want to supply boat owners with high quality boat names, registration numbers, and graphics by using our website. My site is unique in the fact that it allows the end user to have a hand in the design process and by allowing the customer to preview the image before submitting the order. EVERY boat owner is a potential customer of ours due to the fact that EVERY boat MUST display its registration numbers on the bow of the boat. Recycling Company “Recycling of plastics and paper. Then, producing environmental friendly products.” Source: Marketing Experiments Value Proposition

  12. Basics Body Care “100% natural body care products company.  We sell handmade soap, lip balm, hand balm, belly balm (for pregnant moms), and spa gift baskets.  We personalize our soap labels for baby and bridal showers.” Source: Marketing Experiments Value Proposition

  13. I want to supply boat owners with high quality boat names, registration numbers, and graphics by using our website. My site is unique in the fact that it allows the end user to have a hand in the design process and by allowing the customer to preview the image before submitting the order. EVERY boat owner is a potential customer of ours due to the fact that EVERY boat MUST display its registration numbers on the bow of the boat. I want to supply boat owners with high quality boat names, registration numbers, and graphics by using our website. My site is unique in the fact that it allows the end user to have a hand in the design process and by allowing the customer to preview the image before submitting the order. EVERY boat owner is a potential customer of ours due to the fact that EVERY boat MUST display its registration numbers on the bow of the boat. Boat Names “I want to supply boat owners with high quality boat names, registration numbers, and graphics by using our website.  My site is unique in the fact that it allows the end user to have a hand in the design process and by allowing the customer to preview the image before submitting the order. EVERY boat owner is a potential customer of ours due to the fact that EVERY boat MUST display its registration numbers on the bow of the boat.” Source: Marketing Experiments Value Proposition

  14. Value Proposition Value Proposition • Why segmentation is important • Unique Value Proposition - differentiation is essential • Home work for next week • 3 alternatives value propositions • So what! Why should your customer should care?

  15. Is This a Real Business? Objective Prove the viability of your venture & set the stage for writing the business plan. Value Proposition

  16. Is This a Real Business? Assignment • Present Oct 15 PowerPoint 10 minutes, max 10 slides • Market Analysis • Industry Analysis • Product/Service • Profitability Value Proposition

  17. Is This a Real Business? Assignment (cont) • Hand-in 3 ring binder • MARKET – draft of the business plan section in DECK format • INDUSTRY – draft of the business plan section in DECK format • PRODUCT/SERVICE – draft of the business plan section in DECK format • Profitability • Revenue Model variables • Financial COMP’s • Gross Margin preliminary estimate • Competitive Matrix • F2F-R Step 4: Reality Test II Value Proposition

  18. What Is a DECK? Value Proposition

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