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Kenyan-Polish Forum

Kenyan-Polish Forum. Promoting bilateral relations between Kenya and Poland www.kenya.com.pl Polish Days in Nairobi May 16-26, 2005. Agenda. What is the Kenyan-Polish Forum? KPF – Tourism Forum 2a. Polish tourism market overview 2b. Polish travel to Kenya

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Kenyan-Polish Forum

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  1. Kenyan-Polish Forum Promoting bilateral relations between Kenya and Poland www.kenya.com.pl Polish Days in Nairobi May 16-26, 2005

  2. Agenda • What is the Kenyan-Polish Forum? • KPF – Tourism Forum 2a. Polish tourism market overview 2b. Polish travel to Kenya 2c. 2006 - The Visit Kenya Year in Poland 3. KPF – Business Forum 4. KPF – Cultural Forum Appendices - KPF activities in 2004

  3. Agenda • What is the Kenyan-Polish Forum? • KPF – Tourism Forum 2a. Polish tourism market overview 2b. Polish travel to Kenya 2c. 2006 - The Visit Kenya Year in Poland 3. KPF – Business Forum 4. KPF – Cultural Forum Appendices - KPF activities in 2004

  4. What is the Kenyan-Polish Forum? (1/5)Objectives • Non-profit association; based on volunteership • Set up in January 2004by Kenyan graduates of Polish universities and Polish friends of Kenya • Down-to-earth, pragmatic and professional approach • KPF objectives • To promote bilateral ties between Kenya and Poland in trade, investments, tourism as well as in social contacts, sports, education and culture • To assist businessmen in growing the value of mutual trade from USD 8.7 mln in 2002 to USD 100 mln in 2007 ( a 12-fold increase) • To assist the Kenyan tourism industry in attracting 20,000 tourists from Poland in 2007 (up from 2000 in 2002 – a 10-fold increase)

  5. What is the Kenyan-Polish Forum? (2/5)Why and how • Why do we want to do it? • Knowing and understanding both countries we see huge unexploited potential in co-operation between our countries • If there is no co-ordinated effort on both sides, it would take years before this co-operation hits any reasonable levels • KPF, as an NGO, is well positioned to play a catalyst role • Methods • Organizing series of selected high-profile events to promote Kenya in Poland as well as events to promote Poland in Kenya • Incorporating KPF events into high-hype events in both countries • Maintenance of an active Trade and Investment Information Centre • Smart marketing activities building proper perception of both countries • Due to limited resources on both sides we want to achieve this the smart way

  6. What is the Kenyan-Polish Forum? (3/5) Organizational structure • Branches in Warsaw and in Nairobi • Individual and corporate members • Membership open to all who are interested in intensifying relations between Kenya and Poland • Financing based on membership fees, donations, market research and other service fees. So far, no grants from neither the Polish nor the Kenyan governments • KPF Warsaw branch is registered as a public benefit organization and Polish taxpayers may contribute 1 % of their tax to KPF • Work based on volunteership • Permanent staff is limited to 2 in Warsaw and 1 person in Nairobi

  7. Warsaw branch James Ofwona, Chairman, M.Sc.in Agriculture (1994) Agricultural University of Warsaw, M.Sc. IT (ongoing) University of Liverpool, Founder and MD, Tricomp Ltd. – a 70 staff IT and telecoms company Slawek Muturi, Vice-President, M.Sc. Econs (1990) WSELL.M. (1990) University of Warsaw, MBA (1999) London Business School, Partner, Andersen Business Consulting – a 150 staff management consultancy Robert Zdunczyk, Vice-President, M.Sc. Econs (1991) Warsaw School of Economics, MBA (1997) University of Chicago, Councillor, Gmina of Celestynów Thomas Omedi, Founder member, M.Sc. Engineering (1994) University of Warsaw, Director, Hewlett-Packard Poland Nairobi branch Julius Orowe, Chairman, M.Sc. Engineering (1991) Poznan Technical University,Lecturer, Moi University Eldoret Benedict Odongo, Secretary, M.Sc. Engineering (1988) Technical University of ŁódźRegional Manager, Alfa Laval (Pty) Ltd Milo Musee, vice-Chairman, M.Sc. Engineering (1994) Technical University of Wroclaw, Technical Director, KEP Services Ltd. What is the Kenyan-Polish Forum? (4/5)Officials

  8. What is the Kenyan-Polish Forum? (5/5)Strategic partners • We have set ourselves very ambitious objectives (a 12 fold increase in the value bilateral trade by 2007; a 10-fold growth in tourism) • But we are a small and young non-profit organization based on volunteership who will only act as a catalyst for intensyfying bilateral relations • KPF therefore needs to cooperate with a number of organizations • Our strategic partners include: In Poland In Kenya PZL Export Promotion Council

  9. Agenda • What is the Kenyan-Polish Forum? • KPF – Tourism Forum 2a. Polish tourism market overview 2b. Polish travel to Kenya 2c. 2006 - The Visit Kenya Year in Poland 3. KPF – Business Forum 4. KPF – Cultural Forum Appendices - KPF activities in 2004

  10. KPF - Tourism Forum (1/2) • The number of Polish visitors to Kenya oscilates around 1,800-2,000 annually • 2,000 visitors in 2002 • 1,800 in 2003 • 1,900 in 2004 • KPF has set itself a target of helping the Kenyan tourism industry in attracting 20,000 tourists from poland (a 10-fold increase) annually starting from the year 2007 • To this end we have declared 2006 as the Visit Kenya Year in Poland

  11. KPF - Tourism Forum (2/2) • We want to start our co-ordinated efforts at intensifying bilateral relations between Kenya and Poland from the area of tourism as tourism is: • a well defined, relatively homogenius offering • a „worldclass quality product” on the Kenyan side • there is a rapidly growing demand for it on the Polish side (40-70% annual growth in long-haul tourism) • other countries (like Tunesia, Egypt, South Africa) take advantage of this rising demand in long-haul tourism from Poland, while Kenya’s results are marginal so far and seem stagnant • we are convinced substantial increase in numbers of Poles coming to Kenya will cause a snow ball effect on other areas (trade, investment, cultural,links, etc.) • most of the 20.000 Poles who would visit Kenya annually would be rather well-off people who might be inspired to trade or invest in Kenya, etc.

  12. Agenda • What is the Kenyan-Polish Forum? • KPF – Tourism Forum 2a. Polish tourism market overview 2b. Polish travel to Kenya 2c. 2006 - The Visit Kenya Year in Poland 3. KPF – Business Forum 4. KPF – Cultural Forum Appendices - KPF activities in 2004

  13. Polish tourism market overview (1/6) • Polish economy • a large country of 39 mln people (7th largest in Europe) • GDP: USD 427.1 billion • GDP per capita: $11,100 (EU average: $ 25,700) • GDP growth rate: 5.1% in 2004 (EU average: 1.1%) • spending on outbound tourism: $2.8 billion in 2003 • Poland joined EU on May 1, 2004 in a group of 10 new joiners • Poland represents: 51.7% of total population and 45.6% of total GDP • Will be a consolidator for Central and Eastern Europe – ca another 100m people • Polish tourists • of all the Iron Curtain countries, Poles had always travelled the most • up to 1980’s mainly to other Soviet Bloc countries (separate passports were required for travel outside the Soviet Bloc) • in 1990s mainly to the Mediterranean countries (reliable sunshine, easy access, low prices, good food) • in 2000s travel by air rather than by bus, low cost airlines are popularizing air travel, rapid growth (40-70%) in long-haul destinations Source: The World Fact Book, http:www.cia.gov/cia/publications/factbook/geos/pl., Institute of Tourism, Warsaw December 2004

  14. Polish long-haul tourism market (2/6) • In Poland, the long-haul tourism market is still small compared to European and Mediterranean markets • no long-haul direct charter flights out of Poland (plans being made for Thailand and for the Caribbean) • high prices • neighbouring markets accessible not only by air, but also by road and train • lack of tradition of exotic travel (relatively recent phenomenon) • worries about health risks (especially true for African destinations) • Top long-haul destinations include: • Thailand, Sri Lanka, Maldives, India and China in Asia • USA, Canada, Dominican Republic, Cuba, Mexico, Brazil in the Americas • Egipt, Tunisia, Marocco, South Africa, Mauritius, Kenya, Seychelles in Africa • Egypt: • no. of visitors (Jan-July 2004 - 73,100; 40% increase on 2003), Tourist Attache at the Embassy (Mahmoud M.A. Khalil) since January 2003. Egypt participated at 3 tourism fairs in Poland (TT Warsaw, Tour Saloon in Poznan, Glob in Katowice). In 2004 they organized 2 study tours for Polish journalists, printed first brochure in Polish, launched a Polish version of an internet portal. Source: Wiadomosci Turystyczne No 72 (15-30 September 2004)

  15. Polish long-haul tourism market (3/6) • Mexico • Tourist Attache (Everardo Corona) since 2000. In 2003 approx. 40,000 tourists. Mexico participated at major tourism fairs in Poland. • Sri Lanka: • Sri Lanka Tourist Board (Sanath Wijetunga), initially out of Frankfurt since 1972. Two brochures in Polish. Studytours. • South Africa: • Embassy since early 1990s. Participated in all Big4 tourism trade fairs. 13,350 tourists in 2003. • Tunisia: • Tunisian Tourist Ofice (Fethi Mami) since 1996. In 2003 55,000 tourists (90% came through touroperators) Source: Wiadomosci Turystyczne No 72 (15-30 September 2004)

  16. Polish tourism market overview (4/6) National tourism offices in Poland • 25 countries have their national tourism offices in Poland: Austria, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Egypt, France, Spain, Netherlands, Lithuania, Latvia, Malta, Mexico, Germany, Portugal, Republic of South Africa, Sri Lanka, Slovakia, Switzerland, Tunisia, Turkey, Italy, Hungary, Great Britain. • Most NTOs set up recently: Egypt (2003), Mexico (2000), Malta (1999), France (1998), Slovakia (2002), Turkey (2002), Italy (2000) . • This is a reflection of the early stage of the development of the tourism market in Poland • Kenya is a little behind in penetrating the Polish market, but fortunately only „a little behind” Source: Wiadomosci Turystyczne No 72 (15-30 September 2004)

  17. Polish tourism market overview (5/6)Trends & developments • Increase in long-haul travel • Orbis (the largest Polish travel agency) reported a 40% growth in long-haul travel in 2004 • other Polish travel agencies also reported growth of between 50-70 % annually • Increase in travel expenditures • Increase in package holidays • Increase of interest in active holidays • Increase in air travel • Poland is reportedly the second-fastest growing country in air travel after China Source: KPF analysis

  18. Polish tourism market overview (6/6)Conclusions • Poland is a large, rapidly growing economy • Joined EU in May 2004 - strong economic growth expected to continue • Relatively young market for long-haul tourism • Long-haul tourism is experiencing very strong growth (largest Polish travel agencies report 40-70% growth in 2004) helped by: • improving economic situation • rising affluence of the population • liberalisation of air transport (low cost carriers) has promoted air travel • strong Polish zloty (33% appreciation vs USD; 25% appreciation vs Euro) • Destinations such as Mexico, Dominican Republic, Thailand, Sri Lanka, India, Egypt, Tunisia, South Africa, etc. have benefited from this rapid growth • Volumes to Kenya remain disappointing

  19. Agenda • What is the Kenyan-Polish Forum? • KPF – Tourism Forum 2a. Polish tourism market overview 2b. Polish travel to Kenya 2c. 2006 - The Visit Kenya Year in Poland 3. KPF – Business Forum 4. KPF – Cultural Forum Appendices - KPF activities in 2004

  20. KPF - Tourism Forum (1/8)Polish Travel to Kenya • In our understanding Kenya: • needs to diversify sources of tourism • faces limitations in funding (insufficient marketing budget) • to achieve maximum impact available marketing resouces should be focused on selected priority markets • has chosen two priority new regions for tourism: Asia and Central & Eastern Europe. Within the latter, Poland and Russia were identified by KTB as the two top priority countries • until recently individual Kenyan tour operators tried to penetrate the Polish market • however, efforts were not coordinated and were not systematic (more of a „jua kali” than a structured, professional approach)

  21. Polish travel to Kenya (2/8) • Sources of tourism to Kenya from Europe (I) • The number of Polish tourists that visited Kenya in 2003 was a mere 1800 people. • This represents: • only 0,3% of all tourist arrivals to Kenya • only 2% of British tourists (approx. 90,000) who visit Kenya annually • a decrease of 10% over 2002 Source: KTB Annual Data 2004 – inbound tourism

  22. Polish travel to Kenya (3/8) • Polish outbound tourism to Kenya (II) Source: KTB Annual Data 2004 – inbound tourism

  23. Polish tourism market overview (4/8)Kenya market offering Kenya market offering • KPF conducted a brief internet research on the packages to Kenya sold on the Polish market in February 2005 • There were 16 travel agencies offering Kenya packages on the Polish market • Prices offered for two weeks holidays to Kenya varied from 1870 USD to 3925 USD • Prices for other African destinations, which are the most popular in Poland varied from : • 509 to 574 USD for Tunisia (55,000 Polish tourists annually) • 667 to 1170 USD for Egypt (120,000 Polish tourists annually) • 2592 to 2860 USD for Republic of South Africa (13,500 Polish tourists) Source: internet research by KPF

  24. Polish travel to Kenya (5/8)Market research study • In January 2005, KPF has commissioned a professional market research survey by GfK Polonia (a subsidiary of GfK Germany, the largest German and 5th largest global market research firm) • 1020 face-to-face interviews were conducted on a representative sample of the Polish population between 21st and 26th January 2005

  25. Polish travel to Kenya (6/8)Market research study • The results of the market research study showed that: • Only 5% of interviewees planning a trip abroad were planning to visit Africa. However, this percentage still represents about 350,000 people, and is on a strong upward trend • Of those planning to visit Africa, 40% indicated Tunisia, and 60% indicated Egypt • Kenya does not belong to well-known destinations. One out of 8 people could not say anything about Kenya • Kenya was assessed by over 50% of respondents as an attractive country for tourism, however 22% could not express their view. Only 14% had negative comments • People who considered Kenya an attractive country for tourism mentioned exotic culture (28%), animals in a natural environment (25%), warm climate (24%), beautiful landscapes (22%). Only 6% mentioned safari. • Almost 1/3 of respondents (28%) considered Kenya unattractive due to image of poverty and hunger; for 23% Kenya was too hot; one out of 10 mentioned a distance and unstable political situation • All 1020 Poles were asked to say what are the 3 major reasons why Poles rarely go on a trip to distant countries like Kenya. It appeared that even those who did not know anything about Kenya (no image/associations) spontaneously pointed out financial reasons (89 %), fear of tropical diseases (44%) and far distance (30%) and lack of knowledge about the country (26%) as the main reasons for not visiting Kenya Source: GfK Polonia, Omnibus, representative sample N=1000, people aged 15+, January 2005

  26. Polish travel to Kenya (7/8) • Polish travel to Kenya remains at a low and stagnant level as a result of : - high costs of travel to Kenya due to: • no direct flights (poor accessibility) • low discounts obtained by Polish travel agencies at Kenyan hotels given the existing low volumes of Polish tourist arrivals in Kenya • lack of coordinated efforts to make Kenya more affordable in Poland - limited knowledge of Kenya due to: • no marketing spend on promoting Kenya in Poland • limited spead of word-of-mouth advertising in Poland (too few visitors to Kenya) • These factors are at interplay (shown on the next slide) • To jump start the volumes, concerted efforts need to be made to significantly drive down the costs of travel to Kenya and to increase market awareness Source: KPF analysis

  27. No efforts to minimize barrieres Poor knowledge of Kenya Myths and negative perceptions Limited „word of mouth” Low volumes of Polish tourists Uncompetitive pricing No direct flights No promotion budgets Low discounts at hotels No charter flights Lack of economies of scale Systems Dynamics Analysis of the low volume of Polish tourists visiting Kenya (8/8) • There is a self-enforcing vicious circle of low volumes of Polish tourists to Kenya • This vicious circle needs to be broken into, and KPF would like to achieve a reversal of the circle from a vicious one into a virtuous one, by creating a sudden jump in the volumes of Polish tourists to Kenya

  28. Agenda • What is the Kenyan-Polish Forum? • KPF – Tourism Forum 2a. Polish tourism market overview 2b. Polish travel to Kenya 2c. 2006 - The Visit Kenya Year in Poland 3. KPF – Business Forum 4. KPF – Cultural Forum Appendices - KPF activities in 2004

  29. 2006 – The Visit Kenya Year in Poland (1/5) • KPF declared 2006 as The Visit Kenya Year in Poland • The objectives are to jump –start the volumes of Polish tourists to Kenya from 2000 currently to 10.000-12.000 in 2006 and to 20.000 in 2007 • The Programme consists of activities aimed at: A. REDUCTION of costs of travel to Kenya A1. Launch of direct charter flights from Warsaw to Mombasa A2. Volume discounts from Kenya hotels and tour operators A3. A special Government of Kenya „Karibu Kenya’ welcome to Kenya offer for Poles during 2006 only • Reduced park entry fees during 2006 • Reduced visa fees during 2006 • Rebates for incentive groups • Reduced landing charges and passenger taxes for Poles during 2006 • Reduced navigational charges etc. B. PROMOTING Kenya as a tourist destination B1. Participation at TT Warsaw B2. Warsaw Zoo project B3. Press coverage (general public + specialist tourist trade) B4. Kenyan runners at Warsaw Marathon B5. Wangari Maathai/ Lech Walesa debate B6. KQ code share flight B7. 2nd Kenya week in Warsaw B8. KWS wildlife conservation tour in Poland B9. Advertising (billboards, cinema chains) B10. Competitions with trip-to-Kenya prizes at all above events

  30. 2006 – The Visit Kenya Year in Poland (2/5) Current status • Preparations are underway but time is running against us • A critical deadline we cannot afford to miss is June 15 for finalizing the special 2006 offer to Kenya. • This would allow the offer to be highlighted in the winter 2005/2006 catalogues which get printed in July for distribution in August • Quick decisions need to be made by various stakeholders of Kenya’s tourism industry if we are to meet this deadline • Current status of initiatives under the 2006 Visit Kenya Year Programme is shown on the next 2 slides

  31. 2006 – The Visit Kenya Year in Poland (3/5) Current status A. REDUCTION of costs of travel to Kenya A1. Launch of direct charter flights from Warsaw to Mombasa: KPF has identified 2 consortiums of Polish airlines + travel agents interested in launching charter flights to Kenya • A chain of 10 weekly flights on 249 - seater Boeing 767 aircraft January 15-April 2, 2006 (an estimated total of 2000-2500 pax) • A regular charter every 10-11 days on 289 - seater aircraft January-December 2006 (an estimated total of 10.000 pax) A2. Volume discounts from from hotels and tour operators: ongoing A3. Special Government of Kenya „Karibu” offer for Poles during 2006 only • Reduced park entry fees: KWS official confirmation letter needed • Reduced/ waived visa fees: KPF to approach Minister for Immigration • Rebates for incentive groups: KTB official confirmation awaited • Reduced landing charges +pax tax: KAA official confirmation awaited • Reduced navigational charges: KPF to approach KCAA

  32. 2006–The Visit Kenya Year in Poland (4/5)Current status B. PROMOTING Kenya as a tourist destination

  33. 2006–The Visit Kenya Year in Poland (5/5)Conclusions • The KPF objective of helping the Kenyan tourism industry in attracting 20.000 tourists from Poland (a 10-fold increase compared to current volumes) is ambitious but achievable ( by comparison , Egypt with 120.000 tourists commands a mere 1.38% of the Polish outbound tourism market share) • The target will not be achieved if we do a poor job of the 2006 Visit Kenya Year Programme (it is unrealistic to assume that the 10-fold increase will happen in just a single year 2007) • Key initiative is the launch of direct charter flights from Poland to Mombasa which will improve accessibility and at the same time significantly lower costs of travel • Great interest shown from 2 groups of Polish airlines and travel agencies • Quick decisions are required from the Government of Kenya to create the special „Karibu Kenya 2006” package for Poles to open up a new market / source of tourism with a great potential (40-70% annual growth in long-haul travel out of Poland)

  34. Agenda • What is the Kenyan-Polish Forum? • KPF – Tourism Forum 2a. Polish tourism market overview 2b. Polish travel to Kenya 2c. 2006 - The Visit Kenya Year in Poland 3. KPF – Business Forum 4. KPF – Cultural Forum Appendices - KPF activities in 2004

  35. KPF - Business Forum • Despite long-standing friendly diplomatic ties (Poland was one of the first countries to recognize Kenya’s independence in 1963) as well as educational ties (more than 400 Kenyans have graduated from Polish universities since scholarships started being offered by the Polish Government in early 1960s) • Today’s trading levels between Kenya and Poland remain very low • Africa constitutes only 1 % of total Polish international trade • Kenya – with $10 mln annual trade value – constitutes only 1 % of Polish trade with Africa • Kenya ranks No. 15 on the list of Poland’s largest trade partners in Africa, behind much smaller economies of Malawi, Mauretania, Ghana and Togo (see next slide) • KPF aims at helping Kenyan and Polish businessmen drive up the value of bilateral trade to USD 100 mln by the year 2007 • This would place Kenya in the Top 5 African trade partners for Poland, although our ambition is for Kenya to eventually be in the Top 3

  36. Value of trade between Poland and Africa in 2002 (USD mln) Source: data from CIHZ

  37. Kenya’s trade with Poland • 2003 saw a modest growth in the value of trade (of approximately USD 2.5 mln over 2002), and stood at USD 11.2 million • In 2003 Kenya’s exports to Poland amounted to USD 9.2 mln • Value of trade in the period January-July 2004 stood at USD 7.4 mln • Kenya’s exports to Poland • Agricultural produce 93% • tea (80%) • coffee • citrus fruits • Other products 7% • pharma raw materials • textiles • toys • handicrafts • Kenya’s imports from Poland • Chemicals 37% • mainly fertilizers • Machinery 23% • mainly IT • Paper 20% • Furniture 20% Source: Polish Ministry of Foreign Affairs, „Polish strategy for relations with Developing Countries”, November 2004

  38. Kenya’s trade with Poland is very low • The historic reason for Kenya’s depressed level of trade with Poland probably include: • Kenya’s historic avoidance of deepening relations with socialist/communist countries (Poland belonged to the Eastern Bloc until 1989/1990) • Until early 1990’s Polish foreign trade was monopolized by state-owned foreign trade organizations whose motives had not always been clear • Until early 1990’s Polish zloty was not a freely convertible currency, Kenya’s foreign exchange restrictions also posed a barrier to trade • Due to a deficiency of foreign exchange Polish business had historically preferred barter trade which in itself limited the scope for trade • Language, administrative and bureaucratic barriers • Today with Poland having joined the EU (on May 1, 2004), none of the above barriers still exists • To the contrary, Poland’s market liberalization has freed up the entreprenurial spirit and Polish exports (EURO 5.7 billion a month in February 2005) continue to boom despite the strenghtening Polish zloty Source: KPF analysis

  39. Potential exports to Poland Tea Coffee Flowers Horticulture Handicrafts Potential imports from Poland Agricultural machinery Pharmaceuticals Chemicals Medical equipment Machinery Construction equipment Electric equipment Plastic goods Metal product Household goods Agricultural produce Fishing equipment Glass&ceramics Potential areas of trade Note that in our view the trading bridge to be constructed between Kenya and Poland (both of which are active centres of regional trade in their respective geographic regions) should also be used for trade between neighbouring countries (eg between Uganda & Ukraine) with Kenya and Poland benefiting as intermediaries in those third–country transactions Source: KPF analysis

  40. Methods for growing the value of trade • KPF wants to help address the historic barriers to trade which need to be minimized or even removed • KPF will continue to undertake initiatives aimed at bringing the business communities of Kenya and Poland closer together by organizing: • The Polish Days in Nairobi (May 16-24, 2005) • The 2nd Kenyan Week in Poland (September 16-27, 2005) –see next slide • Maintaining an active Business Information Centre at KPF’s offices • Monitoring of tender annoucement and encouraging Polish firms to participate in tenders announced in Kenya • Providing on-going support to visiting trade/investment delegations • Encouraging businesses to participate in the other country’s trade fairs and trade exhibitions • The Government of Kenya should consider commissioning a professional study to identify priority areas where trade and investment between Kenya and Poland could be most effectively stimulated Source: KPF analysis

  41. 2nd Kenya Week in Poland(September 16-27, 2005) event to be organised for the 1st time event to be organised for the 2nd time

  42. 2005 Calendar of Activities

  43. KPF’s contribution to the 2003-2007 Economic Recovery Strategy for Wealth and Employment Creation • KPF is a grass-roots initiative aimed at increasing the value of trade between Kenya and Poland and eventually also other countries in Central&Eastern Europe, as well as increasing the number of Polish tourist arrivals to Kenya • If successful we will in a small way contribute towards increasing employment and reducing the levels of poverty in Kenya • There are only 400 Kenyans who had studied in Poland • Once we are able to achieve a 12-fold increase in the value of trade and a 10-fold increase in the number of tourists from Poland, this achievement could be showcased to the larger communities of Kenyans residing in other countries (such as the UK, Germany, Scandinavia, US, Canada, etc) • By following on KPF’s example, Kenyans in the larger countries could make an even more substantial contribution towards job creation and poverty reduction in our homeland • KPF’s efforts in lobbying for Kenya in Poland helped in Kenya being selected by Poland as one of only 6 sub-Saharan African countries (along with RSA, Nigeria, Angola, DR Congo and Ghana) as focus for the Polish Strategy for Relations with Developing Countries (November 2004)

  44. Agenda • What is the Kenyan-Polish Forum? • KPF – Tourism Forum 2a. Polish tourism market overview 2b. Polish travel to Kenya 2c. 2006 - The Visit Kenya Year in Poland 3. KPF – Business Forum 4. KPF – Cultural Forum Appendices - KPF activities in 2004

  45. KPF - Cultural Forum (1/1) • KPF has also undertaken several activities to bring greater awareness of each country’s unique cultures. These activities include: • Weekend of Kenyan Culture as part of the Kenya Week 2004 and 2005 • Swahili classes for Poles (on-going) • Cultural Forum as part of the Polish Days (May 16-25, 2005) • Educational Forum as above • Polish Food tasting as above • Kenyan Food Week as part of the Kenya Week 2005 • Kenyan art exhibition as above • Kenyan Dance Shows as above • Meeting/ debate between Wangari Mathaai and Lech Walesa (September 2005) • Kenyan runners in the Warsaw Marathon (September 2005) • Kenyan film shows (March 2004) • Supporting Polish students writing MA dissertations on Kenya (on-going) • Twinning agreements between a Kenyan and a Polish city (being pursued) • Exchange visits by Parliamentaries of both countries (May 2005) • Polish participation at the Classical Car Safari Rally in Kenya (October 2005)

  46. Agenda • What is the Kenyan-Polish Forum? • KPF – Tourism Forum 2a. Polish tourism market overview 2b. Polish travel to Kenya 2c. 2006 - The Visit Kenya Year in Poland 3. KPF – Business Forum 4. KPF – Cultural Forum Appendices - KPF activities in 2004

  47. Appendices

  48. KPF activities in 2004(1/3) • Tourism • participation at ITB Berlin (March 2004) • active participation at TT Warsaw (September 2004) • trade and journalist workshops during Kenyan Week (October 2004) • „Passport to Kenya” competition (October 2004) – 30.000 copies • announcement of 2006 - The Visit Kenya Year (November 2004) • commissioning of market research on Kenya (December 2004) • contacts with the tourism, trade in Poland and in Kenya (on-going) • Trade • EPC trade mission to Poland (October 2003) • Kenyan-Polish Business Forum in Nairobi (March 2004) • review meeting of the Polish mission to Africa (June 2004) • 2nd Polish-African Economic Forum (September 2004) • Kenyan Week in Warsaw (October 2004) • assisted several curio dealers (November + December 2004) • providing trade information to interested businesses (on-going) • assisted Kenyan business delegations (on-going) • monitoring of tender announcements in Kenya (on-going)

  49. KPF activities in 2004 (2/3) • Media presence • press release for Kenyan media (November 2003) • securing the Nation Group as a strategic partner (May 2004) • press conference in Nairobi re. the planned Kenya Week (September 2004) • Kenyan Week in the Polish media (October 2004) • live TV programme on Wangari Maathai’s Nobel Peace Prize award ceremony (December 2004) • Cultural and social events • Kiswahili lessons for Kenyan children in Warsaw (January 2004) • Kenyan film show organized by Jacob Barua (March 2004) • Spring picnic (June 2004) • Summer picnic for Kenyans + Polish volunteers (August 2004) • Kiswahili lessons for Polish volunteers (September 2004) • Kenyan Cultural weekend at Wola Park (October 2004) • supporting Polish students writing MA dissertations on Kenya (on-going) • approached organizers of Warsaw Marathon to invite Kenyan runners (January 2005) • approached Lech Walesa Institute for a meeting with prof. Maathai (January 2005) • approached Jurek Owsiak for WOSP to play in Kenya (January 2005)

  50. KPF activities in 2004 (3/3) • KPF organizational matters • set-up of KPF Nairobi branch (December 2003) • recruitment of Polish volunteers (December 2003) • KPF office at Wola Court, ul. Gorczewska 124 3rd floor, 305 (December 2003) • registration of Warsaw branch (January 29, 2004) • KPF bank account (February 2004) • internet page www.kenya.com.pl (February 2004) • first full-time KPF Warsaw employee (February 2004) • weekly KPF Warsaw branch meetings at 18.00 on Mondays (on-going) • OPP (Organization of Public Benefit) application in Poland (December 2004) • Annual General Meeting (November 2004) • Other areas • visit of H.E. Ambassador Bruce Madete in Warsaw (January 2004) • visit of H.E. Ambassador Wojciech Jasinski in Warsaw (July 2004) • Short film presentation

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