P O T T E R Y B A R N

1. P O T T E R Y B A R N Presented by: Kim Wright, Tyler Tipton, Logan Marcucci

2. Overview • Business Timeline • Company Overview • Store Environment and Website • Market Strategy and Competitors

3. Company Timeline • Began in 1949, Lower Manhattan • 21 PB stores bought by Williams-Sonoma, Inc. 1986 • 1987 First mailing of the Pottery Barn catalog • 1995 PB gift registry is launched • January 1999 launched Pottery Barn Kids

4. Timeline cont… • 2000 introduction to PB Bed and Bath and PotteryBarn.com is launched • 2001 opened in Canada • 2003 introduction of Pbteen catalog, PB design library, and launches Pbteen.com • 2006 opens stores in Orlando, Chelsea and Portland

5. Company Overview • Mission Statement • Over 190 Stores nationwide • 150 million catalogs a year • 2006 William-Sonoma, Inc Net revenues increased to $3.7 billion • 11.5% from Pottery Barn Kids • 1.8% from Pottery Barn Brand

6. Store Environment • Homey Environment: • Everything is on Display • Relaxing music • Customized Stores • Website

7. Marketing Strategy • Pottery Barn is a state of mind • Customers make it their own • High quality, High Value • The Catalog • Primary advertising vehicle • Recent online traffic boost • PBteen and Pottery Barn Kids

8. Target Market • Women who shop at Sears to women who shop at Nordstrom • Urban singles • 20 to 35 year olds, with household incomes of $40,000 to $60,000 • Country Nesters • Family Raisers • parents with children 1 to 12 years old for Pottery Barn Kids • children 13 to 19 years old and their parents with PBteen

9. Top Competitors • Bed Bath & Beyond • $6,617.4 • Pottery Barn • $3,727.5 • Crate & Barrel • $3,445.1 • Pier 1 Imports • $1,623.2

10. Summary • Business Timeline • Company Overview • Store Environment and Website • Market Strategy and Competitors

11. Questions?