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New Catalyst 4500 Bundles & Offering. $$$. Catalyst 4500 Cost Optimized Switching. Customize to Optimize. New reduced pricing for highly available configurations 3 software feature sets: LAN Base, IP Base, Enterprise Services Low cost entry point offering with LAN Base: ~$200/port
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$$$ Catalyst 4500 Cost Optimized Switching Customize to Optimize • New reduced pricing for highly available configurations • 3 software feature sets: LAN Base, IP Base, Enterprise Services • Low cost entry point offering with LAN Base: ~$200/port • Decline in price/port for higher port count • Upgrade option to IP Base or Enterprise Services • License option for uplinks: 4x1G to 2x10G • Low service pricing and limited lifetime warranty • Smart Call Home: Reduce Downtime • Line card reuse Investment protection with easy upgrade options
Performance Catalyst 4500 Leader in Modular Switching Leadership in Innovation • First enterprise switch to support PoE+ • ISSU: Reduce planned downtime • OSPF for routed access • Enterprise Services software for Sup6L-E • True control-path & data-path redundancy • Real-Time power monitoring • Lower power: Idle slot optimization • Flexible QoS • Upgrade only line card to comply with new future standards like Energy Efficient Ethernet Highly available platform for maximum resilience
Best of Breed Borderless Access: Catalyst 4500 E Series Platform Non-Redundant High Density Redundant Enterprise Campus Access Virtualized Campus Enterprise Services** @ $10,000 Enterprise Services** @ $10,000 Enterprise Services** @ $10,000 Starting List Price @ $298/port* NEW Increase ROI through maximum use of resources Intelligent Campus Starting at $267* IP Base @ $10,000 IP Base @ $10,000 IP Base @ $10,000 Any-to-any user experience and Automated operational manageability Plug N Play Campus Starting List Price $200/port* • 3/6slot bundles • Sup6L-E • LAN Base • 10 slot bundle • Sup6L-E • LAN Base • 7 slot bundle • Sup6L-E • LAN Base • Reduced OpEx enabling converged Unified Communication (UC) & data *Does not include service pricing **Enterprise Services on Sup6L-E in Q2CY10
Plug N’ Play Campus PortfolioCisco Catalyst 45XX 10/100/1000 PoE Plus Ready Bundle C4506-E Bundle; WS-C4506E-S6L-96V+ $18,000 (44% off LP) C4503-E Bundle WS-C4503E-S6L-48V+ $11,000 (44% off LP) • 4503-E Chassis • SUP6L-E • 48 Port 10/100/1000 PoEP • LAN Base IOS Image • 44% off SMARTnet pricing • 45% off SmartFoundation pricing • 4506-E Chassis • SUP6L-E • 96 Port 10/100/1000 PoEP • LAN Base IOS Image • 44% off SMARTnet pricing • 45% off SmartFoundation pricing Enable 10GE = $4,000 IP Base Upgrade = $10K Enterprise Services* Upgrade from LAN Base = $20K Shipping C4510R-E Bundle WS-C4510RE-S6-96V+ $30,000 (37% off LP) C4507R-E Bundle WS-C4507RES6L-96V+ $22,000 (40% off LP) Shipping • 4510R-E Chassis • SUP6-E • 96 Port 10/100/1000 PoEP • LAN Base IOS Image • 4507R-E Chassis • SUP6L-E • 96 Port 10/100/1000 PoEP • LAN Base IOS Image • 54% off SMARTnet pricing • 45% off SmartFoundation pricing *Enterprise Services on Sup6L-E in Q2CY10
Promotion for Redundant SystemsAggressively Priced Options for Upsell and Competitive Situations Ex. 4507R-E Bundle LAN Base IOS Also, applicable on 4510R bundles $12,000 Redundant Sup6L-E with IP Base Support $10,000 Enterprise Services Support $4K 4506-E Bundle LAN Base IOS IP Base Support $10,000 Upsell to IP Base 4507R-E Bundle + IP Base = $32k 4507R-E Bundle + 2nd Sup + IP Base = $34k Upsell to Enterprise Services 4507R-E Bundle + Ent = $42k 4507R-E Bundle + 2nd Sup + Ent = $44k *Enterprise Services on Sup6L-E in Q2CY10
New Introducing New Catalyst 4500 Power Supply Pricing * Price change expected ~Feb ’09. For questions, please email ask-c4500-pm@cisco.com
Catalyst 4500 IP Base vs. Competitor 26% savings
Catalyst 4500 Service OfferingsSpecial Bundle Service Pricing 44% savings 44% savings 54% savings 45% savings 45% savings 45% savings • Service SKUs automatically loaded for Catalyst4500 products on Cisco Configurator • Example pricing is for 8x5xNBD contracts
Borderless Networks Campus Core/Distribution Catalyst 4500 Switch & Wireless Controller NEW May ’10 SBA Campus Foundation Bundle: $44,000 BN-A2-CF2-SBA-K9 Bundle Includes: 1x AIR-CT5508-50-K9 1x 4507R-E 1x Sup6L-E IP Base 1x WS-X4624-SFP-E 32% off List Price Support a Converged Wired-Wireless Network Simplified Ordering/Deployment of Robust Network Core/Distribution 12
45xx-E Modular Bundles Flexible Upgrade Path 4503E @ $11K (no ps), 10/100/1000 PoE Plus, scalable from 48 to 96 ports 4506E @ $18K (no ps), 10/100/1000 PoE Plus, scalable from 96 to 240 ports 4507RE @ $22K (no ps), redundancy capable10/100/1000 PoE Plus, scalable from 96 to 240 ports 4510RE @ $30K (no ps), redundancy capable10/100/1000 PoE Plus, scalable from 96 to 384 ports Smart Foundation Entry Level Support Architectural Selling 2K, 3K, 4503E, 4506E, 4507R-E, 4510R-E 25% Off 3 Yr, 40% Off 5 Yr NBD Hardware Replacement 8 AM–5 PM TAC Access Online Troubleshooting;SW Bug Updates How to Close the Deal Cisco Switching Offers Against Competition 2960 & 2960-S LAN Lite Switches Entry to Cisco Experience • FE and GbE on 8, 24, and 48 ports • PoE support up to 15.4W per port • Basic QoS, standard availability and multicast features • Entry-level security and network admission control • Link connectivity and cable diagnostics for enhanced troubleshooting • LLW and enhanced LLW, FlexStack • Borderless Networks Campus • Core/Distribution bundle with 4507R and Wireless Controller • 32% List Price • Smart Business Architectures • Leverage Cisco’s design, deployment, and configuration guides • Quote SBA bundles (at least 10% of List)
Winning Competitive Sales StrategiesPlay Offense! Cisco Partner sales team proposes high-value, feature-rich Cisco-based solution. Low cost competitor tries to jump in with a lower value, stripped down solution as a "bait and trap". Partner can now use these new lower cost Cisco solutions to illustrate “you get what you pay for” Sales Strategy If customer is still absolutely convinced that low price is everything, and does not want value-add capabilities, then these new lower-price Cisco offerings will help close the deal for a Cisco partner, and keep the customer happy.