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Ethen Woodlee, Matthew Wong, Ehigie Edokpayi, Chad Hyatt, and Kevin Sullivan

Ethen Woodlee, Matthew Wong, Ehigie Edokpayi, Chad Hyatt, and Kevin Sullivan. What is Papa Murphy's?. Papa Murphy's is a pizza chain which offers "Take and Bake" pizzas. " Take and Bake" pizzas allow customers to build a pizza in store and bake at home .

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Ethen Woodlee, Matthew Wong, Ehigie Edokpayi, Chad Hyatt, and Kevin Sullivan

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  1. Ethen Woodlee, Matthew Wong, Ehigie Edokpayi, Chad Hyatt, and Kevin Sullivan

  2. What is Papa Murphy's? • Papa Murphy's is a pizza chain which offers "Take and Bake" pizzas.

  3. "Take and Bake" pizzas allow customers to build a pizza in store and bake at home. • Also offers cookie-dough, salads, and wings.

  4. Origin • "Take and Bake" Pizzas first started in 1981. • First "T&B" pizza chain started with Papa Aldo's Pizza in Hillsboro, Oregon. • Papa Murphy's was founded in 1984. • First opened in Petaluma, California. • Both pizza chains merged in 1995.

  5. How is Papa Murphy's doing? • 1,250 Stores in 37 states. • 15 additional stores in Canada. • Voted "Best Pizza Chain in America" every year since 2003. • Award consumers first choice in pizza chains in 2001, 2006, and 2008

  6. Target Market • Families • 2-3 kids • Yearly household income of 40,000+ • In a recent survey held on a social media cite this held true with 65% of participants.

  7. SWOT Analysis

  8. Strengths • First “Take ‘N’ Bake pizza chain • Able to create your own pizza- allows customization (taste in your own hands) • Can bake pizza any time you want- convenience • Gourmet toppings without the gourmet price (cheaper) • Every day fresh and high quality ingredients • Eliminates the wait-to-order. • Sells not only pizza, but appetizers, deserts, salad, beverages, etc. • Low overhead due to no delivery and baking in house.

  9. Weaknesses • Not open late nights (only from 11am-9pm) • Pick-ups only- no delivery • Weak mobile and online ordering system • No immediate pizza to eat- must bake on your own (not “hot and ready”) • Hard to spot signage from road • Does not maximize profits because they would have to throw out non-fresh items. • There is no instant satisfaction • Marketing in larger sales- Television, Mobile apps, magazines, etc.

  10. Opportunities • Located near schools and grocery stores • Inform college students of the advantages of baking their own pizza • Have an option of baked pizza ready (Hot ‘N’ Ready) • Offer discounts for unsatisfied customers • Offer wings, more food • Grocery store integration • Market to singles/ bachelors • Health care costs affecting delivery chains’ profits

  11. Threats • Increased prices on ingredients • New “Take and Bake” competitors • Grocery stores producing more frozen pizza to sell • For offering new foods- maybe the customers would not like the quality, food, etc. • Cooked pizza could lose to their competitors

  12. 4 P's Papa Murphy's Video

  13. Product One of a kind "Take 'N' Bake" Pizza Gourmet ingredients Every day fresh ingredients

  14. Price • "Gourmet appetite without the gourmet price" $9 Special for DeLite Pizza's

  15. Place • Locations are close to schools/ supermarkets • 1,250 Stores in 37 states

  16. Promotion Every time a customer orders, Papa Murphy's hands them a coupon Pass Books Radio Commercials T.V./ Internet And Commercials Fliers

  17. Questions?

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