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PROTECTING AMERICA THROUGH PUBLIC ALERT & WARNING NATIONAL HURRICANE CONFERENCE APRIL 6, 2004

PROTECTING AMERICA THROUGH PUBLIC ALERT & WARNING NATIONAL HURRICANE CONFERENCE APRIL 6, 2004 Kenneth B. Allen Executive Director Partnership for Public Warning. A non-profit, public-private partnership Established in January 2002 by leaders of the emergency management community

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PROTECTING AMERICA THROUGH PUBLIC ALERT & WARNING NATIONAL HURRICANE CONFERENCE APRIL 6, 2004

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  1. PROTECTING AMERICA THROUGH PUBLIC ALERT & WARNING NATIONAL HURRICANE CONFERENCE APRIL 6, 2004 Kenneth B. Allen Executive Director Partnership for Public Warning

  2. A non-profit, public-private partnership Established in January 2002 by leaders of the emergency management community Participants include emergency managers and warning experts from local and state government, the private sector, non-profit community and federal government Provides a collaborative forum where all the stakeholders are working together PARTNERSHIP FOR PUBLIC WARNING

  3. PUBLIC WARNING Objective: (1) alert people at risk (2) provide timely, relevant & accurate information (3) protective actions Success: The actions people take Benefits: Save lives, reduce property losses & speed economic recovery

  4. PUBLIC WARNING IS A SYSTEM – • NOT A TECHNOLOGY • Data collection & analysis • Decision to issue a warning • Framing the warning • Disseminating the warning • Public reception • Validation • Take Action

  5. CURRENT US PUBLIC WARNING CAPABILITY MULTIPLICITY OF THREAT SCALES: air quality, asteroids, computer viruses, earthquakes, floods, hurricanes, nuclear plants, terrorism, tsunamis, volcanoes, winds DISSEMINATION CHANNELS: NWR, EAS, TV & radio, local systems

  6. Fragmented Inconsistent scales Lack of standard terminology Voluntary Dependent on TV & Radio Lack of clear policies & procedures Fail to warn those with special needs Lack of funding Little public awareness No strategy or vision Lack of leadership STATE OF US PUBLIC WARNING CAPABILITY

  7. THE BOTTOM LINE Existing systems fail to reach many people at risk and reach many people not at risk. When an emergency happens, many individuals fail to get timely information, fail to understand or act on the information and don’t know where to go for additional information

  8. All hazard Take advantage of existing assets (e.g. NWR & EAS) Doesn’t put anyone at risk Supports multiple warning sources Individually addressable Only authorized officials may enter warnings Enhance local control Secure, redundant & available 24/7 Open, non-proprietary architecture Uniform terminology Clear & consistent messages Support multiple languages & users with disabilities Available during power outages Multiple distribution channels using multiple technologies Easily understood by public CHARACTERISTICS OF AN EFFECTIVE PUBLIC WARNING CAPABILITY

  9. Not a technology problem Solution requires: Collaboration & consensus Enhancement of legacy systems Standards Policies & procedures Education Leadership CREATING AN EFFECTIVE PUBLIC WARNING CAPABILITY

  10. Educated senior government officials & the public Homeland Security Advisory System Emergency Alert System Common Alerting Protocol National strategy & plan for improving public warning www.PartnershipforPublicWarning.org PPW ACCOMPLISHMENTS

  11. ESTABLISH A NATIONAL GOAL Create a national public warning system that will provide people at risk during times of emergency with timely and useful information that will enable them to take appropriate actions to save lives and property.

  12. To collaborate on the development of a national public warning capability that will, during times of emergency, get the right information to the right people at the right time, regardless of their location, the time of day or night and any special needs. THE CHALLENGE

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