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Mastertrack Corporate Communication

Graduate School of Communication. Mastertrack Corporate Communication. Prof . dr. Rens Vliegenthart Chair in Media and Organizations, Program Group Leader August 28, 2014. Today. Who are we? The master programme in corporate communication

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Mastertrack Corporate Communication

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  1. Graduate School of Communication Mastertrack Corporate Communication Prof. dr. Rens Vliegenthart Chair in Media and Organizations, Program Group Leader August 28, 2014

  2. Today • Who are we? • The master programme in corporate communication • Experiences of former students: Gert-Jan and Bert • Research presentation: dr. Joost Verhoeven • Questions?

  3. Who are we?

  4. Who are we? • Largest track in the master • Not only teaching, but also research. • Part of ASCoR

  5. The programme • Specialization seminar 1 12 ec • Specialisation seminar 2 12 ec • Research methods 6 ec • Two electives 2x6 ec • Thesis 18 ec • Total 60 ects

  6. First semester Block 1 and 2: Specialization seminar 1: Strategic communication in organizations Specialization seminar 2: Strategic communication of organizations Block 3 (January): Research methods tailored to the thesis + Thesis preparation groups

  7. Strategic communication in organizations

  8. Strategic communication of organizations

  9. Thesis preparationgroups

  10. Programme master second semester Block 1: Electives and continuation of thesis preparation Block 2-3 : Thesis

  11. Electives Corporate communication and hypermodernity Organizations on the web Entrepreneurship in Corporate Communication PR, Media and Public The Economic Crisis and the Media

  12. Masterthesis (1) • Thesis as a ‘regular’ course with a blackboard site • Phase 1 (first semester): • Thesis preparation groups • Allocation of supervisor, choice for method • Develop and write research proposal • Phase 2 (second semester, first block): • Final research proposal

  13. Masterthesis (2) • Phase 3 (second semester, block 2 and 3) • Data collection, analysis andwriting thesis • Deadline end of June 2015 • Download relevant documents with exact deadlines from blackboard

  14. Questions so far?

  15. Corpcom Research:Work-related Social-Media Use Dr. Joost Verhoeven

  16. CorpCom Research Program

  17. “The development, execution and effects of communication strategies towards internal and external stakeholders of organizations.” • How do organizations get into the news? • How are corporate issues framed? • news coverage  stakeholders • New Ways of Working  employees • CSR communication stakeholders (I&E) • Internal communication External Communication processes

  18. Social Media in Organizations

  19. But also….

  20. work-related social-media use

  21. Survey (SWOCC) 1 out of 3 employees Women > Men Correlation with education Correlation with age

  22. Interviews & Surveys

  23. Interviews & Surveys “So well it’s no secret and I do it because I am building my own reputation eh to brand myself.” “…stay up to date about current affairs” “…I maintain contacts like I said earlier eh, to be able to do so you obviously need to post something or react to something every once in a while.”

  24. Content Analysis

  25. Conclusions • For employees social media serve many functions • Personal branding • Corporate branding • Relationship management • Knowledge management • Social Media Behavior is embedded in… • …an organizational context • …a professional context • …a communicative context

  26. Thank you!

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