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INMA Project

www.proyectoinma.com | info@proyectoinma.com | +34 555 555 555. INMA Project. STRATEGIC MANAGEMENT. www.proyectoinma.com info@proyectoinma.com +34 555 555. ww.proyectoinma.com info@proyectoinma.com +34 555 555. INNOVATION STRATEGIC MANAGEMENT IN THE SME SECTOR.

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INMA Project

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  1. www.proyectoinma.com | info@proyectoinma.com | +34 555 555 555 INMA Project STRATEGIC MANAGEMENT

  2. www.proyectoinma.com info@proyectoinma.com +34 555 555 ww.proyectoinma.com info@proyectoinma.com +34 555 555 INNOVATION STRATEGIC MANAGEMENT IN THE SME SECTOR INMA ·project WPBS, March 2012 01

  3. Introduction • The problem genesis • 1. Global challenges in the economy • 2. The 2020 Strategy and its implications for innovation • 3. Innovative challenges for the SME sector INMA ·project WPBS, March 2012 03

  4. II. The concept of innovation and innovativeness in the modern world • 1.Definition (lack of clear acceptable definition- relativistic approach) • 2.Sources of innovation origin • 3.Imperative of the innovation strategic management • 4.Types of innovationstrategies INMA ·project WPBS, March 2012 04

  5. III. Innovativeness of enterprises • 1. Competition and Competitiveness vs. innovation of enterprises • 2. Internal and external factors of enterprises competitiveness • 3. SWOT analysis of the competitiveness phenomenon • 4.Sources of innovation in the enterprise • 5Areas of innovation in the enterprise INMA ·project WPBS, March 2012 05

  6. IV. Innovation strategic management In the SME sector • 1.Management as a decision-making tool in a company • 2.Competitiveness vs. strategic management in the SME companies • 3. Innovation management strategic process stages (analysis of the environment and the inside of the company, strategy design, implementation, monitoring) INMA ·project WPBS, March 2012 07

  7. 4. Strategic diagnosis of the innovation potential in the enterprise (barriers, threats and opportunities management) • 5. Types of innovation management strategies in the enterprise • 5.1Traditional strategies (competitiveness, product, process, alliance, Rubik's Cube concept, etc.) • 5.2 .New strategies (open innovation strategies, network strategies, niche strategy, blue ocean strategies, clustering) INMA ·project WPBS, March 2012 12

  8. 6. Criteria for selecting innovative strategies in the enterprise • 7. Implementation of the strategy and measurement of its effects • 8. The necessary resources in innovation management (managers, lawyers, knowledge, skills, information, equipment, systems, incentives, resources, capital, training). INMA ·project WPBS, March 2012 12

  9. 9. Implementation and execution of strategies • 10. Control and monitoring – measurement of its effects • 11. Innovation strategic management tools support (benchmarking, CRM, scientific research, computer and programming, libraries , books, planning, mission and vision etc). • 12. Innovation and knowledge management Agent role INMA ·project WPBS, March 2012 12

  10. V. Case study • Innovation strategic management In the industrial enterprises • --//--services enterprises • --//--business support (education, e-learning and e-knowledge) • --//--micro- enterprises • --//-- small- enterprises • --//--medium- enterprises INMA ·project WPBS, March 2012 13

  11. VI. Forms of module • presentation: • Electronic version (for trainer and trainees) • Paper version ( -//- ) • Power Point version (for trainer use) INMA ·project WPBS, March 2012 14

  12. Thankyou for yourattention West Pomeranian Business School March 2012 15 INMA ·project WPBS, March 2012

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