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THE NEW ACE YOUR success through collaboration August 20 th , 2010

THE NEW ACE YOUR success through collaboration August 20 th , 2010. A presentation in two parts: PART 1 – THE NEW ACE website PART 2 – THE NEW ACE and online social networking PLUS FOLLOW-UP ROUNDTABLES. PART 1: THE NEW ACE website What is looks like What’s new

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THE NEW ACE YOUR success through collaboration August 20 th , 2010

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  1. THE NEW ACE YOUR success through collaboration August 20th, 2010

  2. A presentation in two parts: PART 1 – THE NEW ACE website PART 2 – THE NEW ACE and online social networking PLUS FOLLOW-UP ROUNDTABLES

  3. PART 1: THE NEW ACE website What is looks like What’s new Your success through collaboration

  4. THE NEW ACE website What’s new External focus, external focus, external focus, external focus Navigation – easier to find us! Online social networking, networking, networking, networking Colors Imagery Administration

  5. HOME

  6. ABOUT

  7. PROGRAMS & EVENTS

  8. IN THE NEWS

  9. RESOURCES

  10. THE NEW ACE website Your success through collaboration. Stay tuned for “administration” details!

  11. PART 2 - THE NEW ACE and online social networking What’s new Linked In, Facebook, Twitter What’s in it for you Your success through collaboration.

  12. Yes to hot shits!

  13. LINKED IN – we are now an open group

  14. TWITTER – we are now set up to “follow”

  15. FACEBOOK – we are now set up to “like”

  16. THE NEW ACE and online social networking What’s in it for you – professionally speaking Contacts, contacts and more contacts - Exponential contacts An amazing amount of content, information, advice and social commentary A deeper understanding of how people are engaging – what are people thinking, what are people saying, how they are saying it If done correctly, as many leads as at a networking function Professional aptitude at today’s standards

  17. Sandra’s LINKED IN samples of networking

  18. Sandra’s LINKED IN samples of networking

  19. YOUR success through collaboration using LINKED IN: CONNECTIONS • TO PROFESSIONALS • Review “people you may know” • Look at “other connections” of people you are connected to            • Review “viewers of this profile also viewed …” • TO GROUPS • Look at the groups your connections are members of • Start your own group to collaborate with your preferred professionals • ON THE ACE GROUP • Ask questions • Participate in the discussions • Prominently display your membership Sandra’s LINKED IN 101

  20. YOUR success through collaboration using LINKED IN: ACTIONS • EMAIL SANDRA (sandra@SandraLipsey.com) WITH QUESTIONS FOR THE SEPT. 17th ROUND TABLE • Use your contact list, click on me and send an email through Linked In • Look at profiles of others to find new Linked In tools you are not using • ADD TWO MORE BUSINESSES TO YOUR CONTACT LIST BY SEPT 17th • Review your contacts, and your secondary contacts to find businesses you want as clients • Decide what your marketing strategy is going to be to use this access point • CREATE A DISCUSSION ON THE ACE GROUP • Help the group learn to have conversations • Add to and improve the conversations based on your professional wisdom Sandra’s LINKED IN 101

  21. Barb’s Twitter samples of networking

  22. Barb’s Twitter samples of networking

  23. YOUR success through collaboration using TWITTER: ENGAGE • Networking: GIVERS GET • Retweet • Respond, converse, listen • Advice and Information • Ask for help • Answer questions • Release, a.k.a. water cooler talk • Be appropriate – it’s your business • Humor carries the day Barb’s TWITTER 101

  24. YOUR success through collaboration using TWITTER: TWITTER is good, but Twitter is “DOS.” Try these instead: • Hootsweet • Tweetdeck • Seesmic • Uber Twitter Barb’s TWITTER 101

  25. Catherine’s FB samples of networking

  26. Catherine’s FB samples of networking

  27. YOUR success through collaboration using FACEBOOK: Decide personal, professional or both. If you set up a “business” page, consider advertising Show/support the work you do with non-profits, if applicable “Like” your clients and support their marketing efforts and programs: COLLABORATE! Catherine’s FACEBOOK 101

  28. YOUR success through collaboration using FACEBOOK: Use it! Make regular, pithy posts that support your brand Read others posts Screen out “friends” whose posts don’t represent your brand Post content on weekends Use a “business casual” profile picture Catherine’s FACEBOOK 101

  29. 1,961 followers (@Baraatsea) PLUS Sandra’s 310 connections PLUS Catherine’s 155 friends 310 connections PLUS Barb’s 1,961 followers PLUS Catherine’s 155 friends 155 friends PLUS Sandra’s 310 Linked In Connections PLUS Barb’s 1,961 followers BARB SANDRA CATHERINE Twitter LINKED IN Facebook You control which online platform you want to be a part of, to the degree you’re a part of it and who you want to engage with, both people and businesses/organizations. You weed out the “SPAM sandwiches.” You reap benefits of a wealth of information to the degree you seek it out. You MUST still engage face-to-face.

  30. friends connections followers friends connections followers friends connections followers friends connections followers friends connections followers friends BARB SANDRA CATHERINE Twitter LINKED IN Facebook connections followers friends followers connections friends followers connections friends followers connections friends connections followers

  31. friends friends connections followers friends followers connections friends connections followers followers friends connections friends connections followers followers friends connections friends connections followers followers friends connections friends connections friends followers connections followers friends connections friends followers followers connections friends followers connections friends followers connections friends followers connections friends followers connections friends followers connections friends friends connections followers connections followers BARB ACE SADRA ACE CATHERINE ACE Twitter Twitter LINKED IN LINKED IN FacebookFacebook

  32. DO’s of ONLINE SOCIAL NETWORKING Be professional Converse versus broadcast Be relevant Use a photo or your logo Be selective Be timely Be pithy ENGAGE: Be interested in others, tell others what you’re up to Represent your brand

  33. YOUR Success Through Collaboration check-list JOIN LINKED IN (85% are in – who are the last 15%???) If member, “JOIN” the ACE GROUP/PUT LOGO ON PROFILE SET UP TWITTER ACCOUNT If set up, “FOLLOW” @ACEexpertise Set up a FACEBOOK page (personal business or both) If set up, “LIKE” ACE UPDATE YOUR PROFILE FOR THE WEBSITE SEND IN THE NEWS info to catherine@folio-marketing.com by Aug. 31st SEND RESOURCE ARTICLES for website to catherine@folio-marketing.com by Aug. 31st

  34. YOUR Success Through Collaboration check-list ENGAGE!!! Post comments about the ACE meetings Retweet ACE’s tweets Comment on FACEBOOK about your collaborative efforts Ask for help Converse; “post once, respond twice”

  35. YOUR Success Through Collaboration check-list ATTEND THE ROUND-TABLES! LINKED IN – September TWITTER – October FACEBOOK - November

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