What are public affairs firms?

1. What are public affairs firms? The manner in which the global economy is expanding today has led to great developments in ways used by organizations to make their presence felt. Today, one cannot rely solely on advertising to do the job of creating awareness in the public arena which is why organizations are investing in public relations firms as well. These firms help their clients deal with other institutions such as the government, media and other organizations and individuals. An important part of a public relations firm is the public affairs segment. It deals with issues arising from the relationship of the public to an organization such as a government body or a financial institution. Public affairs consulting firms help put the interest of the client forward in order to negotiate terms that are favourable not only for their client but also for other stakeholders. This can be an extremely tedious process that requires tact and skill since these policies affect many stakeholder groups. Due to this, advisors in public affairs consulting firms become advisors for clients as well as the government. They are mostly skilled people who

2. understand the repercussions of various socio-economic and other reformative policies and also people who can be trusted to exercise sound judgement. Other than advising, these firms also undertake great research and strategy planning in order to come up with policy suggestions that are beneficial for the economy. In order to carry out such extensive research, these firms work closely with the media and maintaining these media relations is one of their top priorities. This is because media helps bridge the gap between organizations and people being affected by these organizations while also helping these firms stay in touch with latest developments taking place in the world. Source: http://www.genesisbm.in/