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A Framework for Process Improvement in Software Product Management. Willem Bekkers 2 september 2010 E-mail: bekkers@cs.uu.nl LinkedIn: http://www.linkedin.com/in/willembekkers. Introduction. Board. Market. Sales. Strategy. Market trends. Feature requests. Development. Scope changes.
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A Framework for Process Improvement in Software Product Management Willem Bekkers 2 september 2010 E-mail: bekkers@cs.uu.nl LinkedIn: http://www.linkedin.com/in/willembekkers
Introduction Board Market Sales Strategy Market trends Feature requests Development Scope changes R&D Technologies Bugs, Feature-requests Contracts, Partner requests Customers Partners
Research Trigger • Software Product Management is a key area within many software companies • Fricker, S., et al. (2010) P. Berander (2007) • Product manager is “mini-ceo” of an organization • Christof Ebert, et al. (2008) • Lack of education • Weerd, et al. (2006) • No extensive body of knowledge exists such as PMBOK and SWEBOK • Project Management Institute (2000) Abran, et al. (2004) • Problems arise when organizations want to professionalize or move from selling customized software to standard product selling • Artz (2010)
Using the Maturity Matrix • The currently implemented capabilities (bold & green) • The current maturity level is 2
Conclusions & Future research Conclusions: • There is a need for such a model • Solid basis for Software Process Improvement Future research: • Further research into the effects of Situational Factors • Further research to define the responsibilities in the grey areas • International validation of the models presented here • Development of Assessment Method based on the models presented here • Further research to investigate the use of the Maturity Matrix structure in other research areas