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Enhancing Ford's Supply Chain Strategy Through Internet Integration

Explore how Ford can optimize its supplier and customer interactions by leveraging the internet, drawing insights from Dell's successful model. Assess the key factors contributing to distinct buying experiences between computer and car purchases. Evaluate virtual integration's advantages for Dell and its potential value for Ford. Identify roadblocks hindering Ford's direct model adoption and provide actionable recommendations for the company's next steps.

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Enhancing Ford's Supply Chain Strategy Through Internet Integration

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Presentation Transcript

  1. Lecture 12: Case Ford Motor Company: Supply Chain Strategy

  2. Synopsis • How can Ford use the internet to improve how they interact with suppliers and customers? • Can they implement a model like Dell?

  3. Buying experiences – computer vs car • What different experiences have you had? • What factors lead to these differences?

  4. Virtual integration • What is it? • What does Dell get from it? • What aspects would be valuable to Ford?

  5. Roadblocks at Ford • What is stopping Ford from using a direct model?

  6. Recommendations • What steps should Ford take?

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