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National Findings

National Findings. Most Comprehensive Study Ever All 50 States + D.C. Economic Impact of Nonprofit Arts & Culture Industry $135.2 Billion Annual Expenditures (2010). Will You Travel for a Cultural Experience? Q: If this event were not happening, would you have traveled to

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National Findings

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  1. National Findings

  2. Most Comprehensive Study Ever All 50 States + D.C.

  3. Economic Impact of Nonprofit Arts & Culture Industry $135.2 Billion Annual Expenditures (2010)

  4. Will You Travel for a Cultural Experience? Q: If this event were not happening, would you have traveled to another community to attend a similar cultural experience? 30.8% 27.0% 29.6% 27.7% 20.6% 25.4% 41.5% 52.3% 45.0%

  5. Nonprofit Arts & Culture Industry • Organizations $61.1 Billion • Audiences $74.1 Billion • Total $135.2 Billion • Supports 4.1 million FTE jobs • Generates $22.3 billion in government revenue

  6. Arts and the “Great Recession” Changes between 2005 and 2010 Unemployment 5.1% to 9.7% Consumer Confidence 101 to 54 Home Foreclosures Tripled: 885,000 to 2.9 million Spending on recreation, entertainment, shopping: $192 to $164 billion Jobs in tourism, food & beverage Live attendance: arts and sports

  7. Arts & Economic Prosperity IV 5 Take-Aways $135.2 billion industry Supports 4.1 million jobs Generates $22.3 billion in government revenue Attendees spend $24.60 per person (beyond admission) Resilient in tough economic times

  8. National AEP4 Research Partners

  9. The Arts Mean Business!www.AmericansForTheArts.org/EconomicImpact

  10. La Crosse Attendees Spent $13.04 Per Person, Per Event

  11. Local vs. Nonlocal Attendees in La Crosse

  12. Event-Related SpendingLocal vs. Nonlocal Audiences 63.99 percent of nonlocal attendees said: “this arts event is their primary purpose for their trip.”

  13. Arts Volunteerism in La Crosse • In 2010, 1,809 volunteers who donated 66,459 hours ($1,419,564 value) • Average organization: 36.7 volunteers who donated 164.5 hours each • Value of 2010 volunteer hour = $21.36

  14. Personal Arts Creativity Experiences Q: Do you actively participate in the creation of art (e.g., sing in a choir, act in a play, paint or draw)?

  15. Local Research Partners

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