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Learn to create SEM decision packages to revolutionize enrollment and budget planning. Discover challenges in traditional SEM plans and overcome them by focusing on essential outcomes, extending planning horizons, and enhancing accountability. Explore key phases in creating SEM decision packages and track measurable outcomes to drive successful enrollment strategies.
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Integrating Enrolment and Budget Planning:Creating SEM Decision Packages Canadian SEM Summit Vancouver, BC May 14, 2009
Challenges with Traditional SEM Plans • Comprehensive to a fault • Lose potential allies in the details • Focus on planning rather than doing • Too often sit on the shelf
Let’s Change the Paradigm • Focus on what matters most to decision makers • Extend the planning horizon • Do our homework • Hold ourselves accountable
Physical Capacity Ethnicity Undergrad/ Grad Majors Academic Profiles Residency Special Skills Program Capacity Creating a SEM Decision Package • Phase 1: Identify specific enrollment goals Institutional Mission
Creating a SEM Decision Package • Phase 2: Identify enrollment investments and measureable outcomes • Recruitment • Retention • Infrastructure • Beyond enrollment service units
Creating a SEM Decision Package • Phase 3: Identify Measureable outcomes • Enrollment • Gross revenue • Net revenue
Creating a SEM Decision Package • Phase 4: Track Enrollment, Net Revenue, and Institutional Budget Outcomes
Creating a SEM Decision Package • Phase 5: Create Reinvestment Strategies • Enrollment • Gross revenue • Net revenue
Thank you! • Bob Bontrager • bontrager@aacrao.org