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Proximity Keep items that are related with each other together, keep others far, far away.

Proximity Keep items that are related with each other together, keep others far, far away. Do NOT leave a blank line between a story’s title and the story. They are related; keep them together! Use white space to provide distance between unrelated items. Design Principles Sarah Bygd

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Proximity Keep items that are related with each other together, keep others far, far away.

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  1. Proximity • Keep items that are related with each other together, keep others far, far away. • Do NOT leave a blank line between a story’s title and the story. They are related; keep them together! • Use white space to provide distance between unrelated items. Design Principles Sarah Bygd May 2, 2013 • Font Families • There are 3 major font families • Serif – font with a foot. Example: Times New Roman • San serif – font without a foot. Example: Arial • Fun – all other fonts. Example: Noteworthy

  2. Contrast • Visual attraction on the page. • Keep elements the same or very different. • Make dark items dark and light items light. • Place dark text on a light background and light text on a dark background. • Make big items big and small ones small. • Alignment • There are 4 alignments • Left – use for large blocks of text that need to be read. This is a traditional style. • Right – Use for titles and small amounts of text. This is funky. • Center - Use for titles. This is formal. • Block – use in newspapers • Repetition • Aim for consistency • Repetition will strengthen the reader’s sense of recognition. • Repeat elements throughout you document. • Repeat fonts, font size, colors, and graphics.

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