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Legal regulation of media ownership in Hungary. Judit Bayer. Legal Framework. Competition Act Act on Radio and Television rules on electronic media cross-ownership No specific rules for the printed media. Ownership.
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Legal regulation of media ownership in Hungary Judit Bayer
Legal Framework • Competition Act • Act on Radio and Television • rules on electronic media • cross-ownership • No specific rules for the printed media
Ownership • A terrestrial broadcasting television company owner may possess not more than 49% of the votes in the company. SBS Broadcasting Rt: • Ownership ratio: 81 • Voting ration: 49%
II. • Influential owner (more than 25%) of a national terrestrial broadcaster must not own any other broadcaster (more than 25% of it)
Concentration of channels A broadcaster may not broadcast more than • - one national terrestrial program • - two regional plus four local programs • - twelwe local programs. Exc.: specialized programme broadcasters, but: limit the time of advertisements
regional, local A regional or local broadcaster may not have influential ownership in another regional or local broadcaster of the same region. Exc: the regions are covered not more than 20% broadcasting time is left after a tender, while a new tender is published
cross-ownership The owner (influential ownership, publisher, founder) of a national daily paper may not acquire influential ownership (25%+1 of the votes) in a national broadcaster. exc.: cable. The owner (influential ownership, publisher, founder) of a national weeklypaper may not acquire majority ownership (50%+1 of the votes) in a national broadcaster, exc. cable.
regional cross-ownership The owner (influential owner, publisher, founder) of a non-national daily paper, which reaches 10.000. copies, may not acquire majority of votes in a broadcaster, whose region covers 80% of the area of the daily paper, and the reverse.
Competition Act: A company must ask for permission for a fusion, - if its net income or turnover exceeds 10 Mrd. HUF (40 M Euro), - so that both companies’ income or turnover alone exceed 500 000 M. HUF ( 2 M Euros), - or if an earlier fusion has taken place in the past two years.
public authorities The main public authorities, are not allowed to get broadcasting licence. These include among others (examples) • members of government, other public dignities, • administrative bodies, judges, prosecutors, • mayors, and similar local governors, or • a political party – etc. • state-owned company, directly or indirectly.
At least 26% of the votes in a national broadcaster must be owned by • Hungarian citizen, or a • natural person living in Hungary, or a • company seated in Hungary.
MTM-SBS Rt. (TV2) 30% • M-RTL Rt. (RTL-Klub) 30% They together own 90% of advertising revenue.