Fashion

1. Fashion Cross 11, Tapovan Enclave Nalapani Road, Dehradun 248001 Email: info@iskd.inContact : +918979066357, +919027669947

2. Fashion Fashion is a popular style, especially in clothing, footwear, lifestyle, accessories, makeup, hairstyle and body. Fashion is a distinctive and often constant trend in the style in which people present themselves. A fashion can become the prevailing style in behavior or manifest the newest creations of designers, technologists, engineers, and design managers. Because the more technical term costume is regularly linkedto the term "fashion", the use of the former has been relegated to special senses like fancy-dress or masquerade wear, while the word "fashion" often refers to clothing, including the study of clothing.

3. The modern industry, based around firms or fashion houses run by individual designers, started in the 19th century with Charles Frederick Worth who from 1858 was the first designer to have his label sewn into the garments that he created.The clothes you wore in the Middle Ages told others a lot about your rank and status in society. Over time, clothing became its own form of artistic expression. People began to design clothing that would set them apart from others. Today, fashion is often influenced by a wide variety of factors.

4. Why is Fashion Important In general, fashion is important because it reflects every culture in the world. It was a way to create different social groups and be differenciated according to your status (I am not saying it's a good thing but it is what it is). More than self-expression, fashion is a mean of self-empowerment and confidence.

5. Purpose of Fashion The purpose of fashion, is many things. It's work, it's protection, it helps me communicate who I am.” “The purpose of fashion is to negate our persistent fear of death. Decorating ourselves in particular things helps to craft an identity, which creates the illusion of permanency Importance to Society Fashion is important in society because it allows people to express their personality.  Fashion is important in society because it has the potential to bring different people together to celebrate their own individuality. The best way to enjoy fashion is to wear what you love and be yourself

6. Types of Fashion Styles • Casual. • Office Wear. • Sports Wear. • Classic. • Exotic. • Street. • Vintage. • Chic

7. Market Levels of Fashion Brands • HANDMADE • VALUE MARKET. Primark, Wallmart • MASS MARKET HIGH STREET. H&M, New Look • MID LEVEL HIGH STREET. Topshop, M&S • HIGH END HIGH STREET BRANDS. All Saints, Coast • DIFFUSION BRANDS • LUXURY BRANDS – READY TO WEAR [RTW] • HAUTE COUTURE

9. Fashion Brand Fashion brand is a retail or wholesale setup which sells pret-a-porter (ready-to-wear) clothing or accessories, whereas Fashion Label is basically a setup run or founded by a Fashion Designer and mostly caters clients with customisablegarments, i.e. made-to-measure, this feature is not available with a fashion brand. Purpose of fashion The purpose of fashion, for me, is many things. It's work, it's protection, it helps me communicate who I am.” “The purpose of fashion is to negate our persistent fear of death. Decorating ourselves in particular things helps to craft an identity, which creates the illusion of permanency

10. First Level of Fashion Industry The fashion industry consists of four levels the production of raw materials, principally fibres and textiles but also leather and fur the production of fashion goods by designers, manufacturers, contractors, and others retail sales and various forms of advertising and promotion.

11. Careers in the Fashion Industry • Garment Technologist. Garment technologist is an innovative job, working on the design and development of new materials through testing new combinations of yarns, textiles and fibres • Fashion Designers • Retail Buyer • Fashion Illustrator • Merchandisers • Fashion Stylist • Textile designers • Personal Stylist

12. Fashion Designing A fashion designer is someone who loves to study fashion trends, sketch designs, select materials, and have a part in all the production aspects of their designs. They contribute to the creation of millions, if not billions of pieces of clothing and accessories purchased by consumers on a yearly basis. Career in Fashion Designing A career in fashion designing is right for you if you are talented and exude style in everything you do. You must also possess the ability be original and creative and love to make people look good. You must also visualise new design, patters, garments and accessories and enjoy working with fabrics and accessories.

13. 3 key steps to a successful career in fashion design 1. Make the right contacts early on. Start meeting people in the industry as early as possible, preferably while you are still a Fashion Design student 2. Find your niche in the fashion industry. Most people can't do everything 3. Develop a business-oriented mindset Fashion Services Fashion design services provide services like trend and color forecasting, market analysis, design concepts and design documentation for manufacturers.

14. Top Skills Required To Become A Successful Fashion Designer • High on Creativity and Artistic Skills. • Excellent Drawing Ability. • Fine Eye for Detail. • Strong Visualization Skills. • A Sharp Business Sense. • Interest in Evergreen Trends. Benefits of Fashion Designing There are many advantages to choosing a career in fashion design, including the salary range and the freedom to create cutting-edge designs. Fashion designing also provides opportunities for travel and exposure to fashion trends and ideas.

15. Top Fashion Houses • Gucci – Brand Value: $12.7 Billion • Prada – Brand Value: $9.4 Billion • Rolex – Brand Value: $7.9 Billion • Chanel – Brand Value: $7 Billion • Cartier – Brand Value: $6.3 Billion • Burberry – Brand Value: $4.1 Billion • Fendi – Brand Value: $3.6 Billion • Coach – Brand Value: $3.2 Billion

17. Subjects in Fashion Designing Pattern Making It is a art of controlling shaping and moulding a piece of fabric to comply with one or more curves of human figure it is the major bridge between design and production. Ilustration It is also known as sketching is the art of communicating ideas into visual form with help of drawing sketching and coloring . Design Concept It is a set of steps how to ideate a design. It involves research analysis visualization and through understanding of customer. Clothing Construction It is basically a skill to sew a garment. It requires in-depth knowledge fabrics, principles of construction to make it fit well.

18. Surface Ornamentation It is the decorative art used on the surface of the garment which makes the garment look more attractive and beautiful. The main idea of decorating fabric is to add a element of interest. Textile science It deals with production and properties of various synthetic, natural fibre, apparels, fabrics and different type of yarns. It helps you learn more about the manufacturing aspects of clothing and Textiles. Garment Industry It is the complete life cycle of the Garment. It is responsible for taking a raw material like cotton, wool or silk and spinning it into yarn that is later used to create a fabric. The process includes spinning, weaving, dyeing, printing, finishing and manufacturing of garments.

19. Fashion Industry The notion of global fashion industry is a product of the modern age. Prior to the mid-19th century, most clothing was custom-made. It was handmade for individuals, either as home production or on order from dressmakers and tailors. By the beginning of the 20th century—with the rise of new technologies such as the sewing machine, the rise of global capitalism and the development of the factory system of production, and the proliferation of retail outlets such as department stores—clothing had increasingly come to be mass-produced in standard sizes and sold at fixed prices. Although the fashion industry developed first in Europe and America, as of 2017, it is an international and highly globalized industry, with clothing often designed in one country, manufactured in another, and sold worldwide.

22. The fashion industry consists of four levels 1. The production of raw materials, principally fibers and textiles but also leather and fur. 2. the production of fashion goods by designers, manufacturers, contractors, and others. 3. retail sales 4. various forms of advertising and promotion

23. Influences Political influences Not only did political events make a huge impact on fashion trends but also the political figure played a critical role in forecasting the fashion trend. For example, First Lady Jacqueline Kennedy was a fashionable icon of the early 1960s who led formal dressing trend. By wearing a Chanel suit, a structural Givenchy shift dress or a soft color Cassini coat with huge buttons Technology influences Technology plays a large role in most aspects of today's society. Technological influences are growing more apparent in the fashion industry. Advances and new developments are shaping and creating current and future trends. Developments such as wearable technology have become an important trend in fashion and will continue with advances such as clothing constructed with solar panels that charge devices and smart fabrics that enhance wearer comfort by changing color or texture based on environmental changes.

24. Social influences Fashion relates to social and cultural context of an environment. According to Matika, "Elements of popular culture become fused when a person's trend is associated with a preference for a genre of music…like music, news or literature, fashion has been fused into everyday lives." Fashion is not only seen as pure aesthetic values fashion is also a medium for performers to create an overall atmosphere and express their opinions altogether through music video. Economic influences Circular economy As we undergo a global economic downturn, the "Spend now, think later" belief is getting less relevant in our society. Today's consumer tends to be more mindful about consumption, looking for just enough and better, more durable options. People have also become more conscious of the impact their everyday consumption has on the environment and society. They're looking for ways to mediate their material desires with an aim to do more good in the world. A linear economy is slowly shifting to a circular one.

25. Media The media plays a significant role when it comes to fashion. For instance, an important part of fashion is fashion journalism. Editorial critique, guidelines, and commentary can be found on television and in magazines, newspapers, fashion websites, social networks, and fashion blogs. In recent years, fashion blogging and YouTube videos have become a major outlet for spreading trends and fashion tips, creating an online culture of sharing one's style on a website or Instagram account. Through these media outlets readers and viewers all over the world can learn about fashion, making it very accessible. Social media use in the fashion industry has enabled average consumers and regular people to have much more interaction with fashion designers and high-end clothing, shoes and accessory firms. This accessibility is due to the increased usage of social media since 2009

27. Fashion in India Fashion in India, a land rich in culture and tradition, has evolved through the centuries. This country, rich in culture represents a kaleidoscope of changing trends and traditions. Here, clothes perform different functions depending on the occasion. Be it festivals, parties, profession, or just a matter of reflecting attitude. Right from women who sport a dash of vermilion in the parting of their hair, to professionals on the go who wield the ladle and the laptop with equal ease, fashion forms an integral 92 Top School Essays part of their lives. Today, fashion does not necessarily mean glamour, or the urge to follow the current trends. It is more a way of life, a reflection of inner beauty, where the intellect shines through, complete with comfort quotient. Fashion not only highlights the social history and the needs of person but also the overall cultural aesthetic of the various periods. The evolution of fashion dates back to several hundred years and as our attitude and culture change, fashion comes along with it. In India, the fashion scenario was different in different political periods. During the British rule in India, the fashion trend within high society was strongly influenced by the British fashion style and western clothes became a status symbol in India.

28. Fashion in India is a vibrant scene, a nascent industry and a colourful and glamorous world where designers and models start new trends every day. While previously a master weaver was recognised for his skill, today a fashion designer is celebrated for his or her creativity. Young urban Indians can choose from the best of East and West as Indian fashion designers are inspired by both Indian and western styles. This fusion of fashion can be seen Fashion in India is also beginning to make its mark on the international scene, as accessories such as bindis (red dots worn on the forehead), mehendi (designs made by applying henna to the palms of the hands and other parts of the body) and bangles, have gained international popularity, after being worn by fashion icons, like the pop singers Madonna and Gwen Stefani. In India, fashion has become a growing industry with international events such as the India Fashion Week and annual shows by fashion designers in the major cities of India.