Gnarly Stats

1. Gnarly Stats Introducing Gnarly Head Pinot Grigio! • The GNARLY HEAD Brand Story • Brand was inspired by 35 to 80 year old “head-trained” vines that really are gnarly! • Crafted from small clusters with concentrated fruit flavors • Grapes grown using sustainable farming practices • Bold personality captures California active lifestyle - “Life with an edge” • Gnarly Head Wine Is On Fire in U.S. Food!* • Explosive brand growth continues! • Gnarly Head is the FASTEST growing Top 150 brand in Total U.S. Food (+140% in $ volume) • Gnarly Head is growing 27 X as fast as the Total Table Wine Category in $ volume and 52 X as fast in Eq volume • Gnarly Head is taking the Zinfandel Segment by Storm! • Gnarly Head Zin is 2nd LARGEST global Zin in all price segments ($ volume) and is still growing (+ 45%) • Gnarly Head is the FASTEST growing Zinfandel within top 20 Zin players ($ volume) • Gnarly Head Continues to Grow with Pinot Grigio!** • Domestic Pinot Grigio is up 19% ($ volume) • Gnarly Head Pinot Grigio -- crisp, tropical flavors of pineapple, pear and citrus are followed by a zingy splash of ginger THE STATS ARE GNARLY! Launches Feb/March 2009 ! POS Support Case cards, printed sell sheets, information cards, shelf talkers, neckers and coupons are available. Pricing *AC Nielsen (13 wks end 10/18/08) **AC Nielsen (52 wks end 10/18/08) UPC: 0 82242 29333 4