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Gnarly Stats

Gnarly Stats. The GNARLY HEAD Brand Story 35- to 80-year old “head-trained” vines really are gnarly Crafted from small clusters with concentrated fruit flavors Grapes grown using sustainable farming practices

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Gnarly Stats

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  1. Gnarly Stats • The GNARLY HEAD Brand Story • 35- to 80-year old “head-trained” vines really are gnarly • Crafted from small clusters with concentrated fruit flavors • Grapes grown using sustainable farming practices • Bold personality captures California active lifestyle - “Life with an edge” • Gnarly Head Wine Is On Fire in U.S. Food!* • Explosive brand growth continues! • Gnarly Head is the FASTEST growing Top 100 brand in Total U.S. Food (+158 % in $ volume) • Gnarly Head is growing 35 X as fast as the Total Table Wine Category in $ volume and 80 X as fast in Eq volume • Gnarly Head is taking the Zinfandel Segment by Storm! • Gnarly Head Zin is 2nd LARGEST global Zin in all price segments ($ volume) and is still growing (+ 58%) • Gnarly Head is the FASTEST growing Zinfandel within top 20 Zin players ($ volume) THE STATS ARE GNARLY! • Consumers love it! • Gnarly Head Zinfandel has the 2nd FASTEST velocity / consumer pull off the shelf ($ Sales per point of distribution) within top 30 Zin players ($ volume) POS Support Racks, 3L bottles, case cards, printed sell sheets, information cards, shelf talkers, neckers and coupons are available. NEW! Pricing *AC Nielsen (13 wks end 8/23/08) Gnarly Head Cellars Manteca, CA www.gnarlyhead.com

  2. People are talking about Gnarly Head Wines… Marvin Shanken (publisher of Wine Spectator, Cigar Aficionado, Food Arts, Impact and Market Watch) named Gnarly Head wines a Hot Brand for 2007, an honor reserved for only the high growth wine brands in the USA. • Gnarly Chard • Recommended, Food & Wine, Jul 2008 • 86 Points, 2008 California State Fair Wine Competition • Best of the Best, QRW, Summer 2008 • Recommended, USA Today, Aug2008 • 4 stars, Restaurant Wine, Sept 2008 • Gnarly Merlot • Gold Medal, 2008 San Francisco Chronicle Wine Competition • Best of the Best, QRW, Summer 2008 • 87 Points, 2008 California State Fair Wine Competition • Recommended, Santé, July/Aug 2007 • 5 stars, Restaurant Wine, Sept 2008 • Gnarly Cab • Recommended, USA Today, Nov 2007 • 3 stars, Press Democrat, Feb 2008 • 86 Points, Wine Enthusiast, Mar 2008 • 91 Points, 2008 California State Fair Wine Competition • Gnarly Old Vine Zin • 85 Points, Wine Enthusiast, Mar 2008 • Recommended, Miami Herald, Mar 2008 • Recommended, Rachael Ray, Apr 2008 • Recommended, Food & Wine, Jun 2008 • Recommended, Fine Cooking, Nov 2008 • Platinum Award, 2008 Critics Challenge International Wine Competition Driving consumer awareness… Brand spend ensures that consumer awareness is strong and continues to grow nationwide. Consumers look for Gnarly Head in stores! • Gnarly Head’s active and humorous national ad campaign drives consumers to find out more. • Reaches over 30 million consumer impressions in publications like Food & Wine, Wine Enthusiast, Quarterly Review of Wines, Wine Spectator, Wine & Spirits, Cooking Light, Self and more... Gnarly Head Cellars Manteca, CA www.gnarlyhead.com

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