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History

History. Founded by Ray Kroc in 1955 in Des Plaines, Illinois First drive-thru created in 1975 close to a nearby military base Major use of franchising. Interesting Facts. Operates in over 100 countries 70% of US employees are women or a minority

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History

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  1. History • Founded by Ray Kroc in 1955 in Des Plaines, Illinois • First drive-thru created in 1975 close to a nearby military base • Major use of franchising

  2. Interesting Facts • Operates in over 100 countries • 70% of US employees are women or a minority • Over 25%of people in leadership are women or minorities • Over 45% of franchisees are women or minorities as well.

  3. McDonald’s Success • Tenacity even in down markets • Gets in first and stays longest • Philosophy of “giving back” • “Burger School” • Westernizes other countries

  4. Food from International McDonald’s • EBI Filet-O in Japan • BuburAyamMcD in Malaysia • McVeggie in India

  5. Video • http://www.youtube.com/watch?v=eBbdXD-OxC8

  6. McDonald’s in India • SWOT analysis: • Strengths: Perceived to Have Good Taste, Brand Equity, Trademark Recipes, Strong Customer Focus • Weaknesses: Perceived High Price, Fewer Items on the Menu, Image of “fried” food • Opportunities: Development of new foods, Huge Population, Increase of Outlets • Threats: Harsh Competition, Health Conscious Eating Habits, and Animal Rights Activist

  7. McDonald’s in India (cont’d) • Entered India in 1996 • Expensive and time consuming to start up • Customers Perceptions of McDonald’s • Expensive and Directed towards youth

  8. Solutions • New Logo • New Menu Item’s • Lower Prices

  9. Thank You! • Any questions or comments???

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