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Hurricanes' Lingering Effect Could Mean a Shortage of OJ. Are we heading towards an orange juice shortage? "We are concerned about getting to the new crop season," said Rod Liddle, president of Southern Gardens Citrus.
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Hurricanes' Lingering Effect Could Mean a Shortage of OJ Are we heading towards an orange juice shortage? "We are concerned about getting to the new crop season," said Rod Liddle, president of Southern Gardens Citrus. "The bloom is late, and it looks like we won't be able to start processing oranges until Dec. 15. We are at least a month behind schedule so things don’t look good."
Liddle is worried that in the wake of last year's hurricanes, which destroyed 40 percent of the orange crop, there's not enough of what producers call "not-from-concentrate," or NFC, juice to last until processing begins again. NFC is North America's favorite orange juice. NFC, about 90 percent of which comes from Florida, is also the kind of juice most Florida oranges are squeezed to make — at about 90 million to 100 million 90-pound boxes a year.
If customer demand remains steady, the juice industry could find itself in a squeeze because there simply won’t be enough orange juice to go around. But other growers aren't quite ready to sound the alarm. "It's too early to tell what the long-term impact of the hurricanes will be," said a Tropicana spokesman, but added that the company expects to have lower NFC supplies on hand from this season to the next.
Questions: • How would a shortage of Florida oranges affect people living in Florida? • How could this shortage affect people living in California (another place that grows oranges)? • Would this shortage affect us? Why or why not?